REI Reply Review (2024): CRM Features & App Pricing

Check out our REI Reply review to assess whether it has what it takes to elevate your real estate wholesaling business in 2024:

• What Is REI Reply?
• REI Reply Features & Benefits
• Other Notable REI Reply CRM Features
• REI Reply Pricing
• REI Reply Pros & Cons
  
• How Does It Compare Against Competitors?
• REI Reply FAQ
• Final Thoughts: Is REI Reply Worth It?

Professionals in real estate are increasingly embracing innovative solutions like CRM software. Consequently, they’re transforming the formerly paper-laden and heavily manual REI landscape into a highly tech-driven one.

The contemporary real estate market offers countless CRM software solutions, some with limited features, while others are so comprehensive they can replace multiple tools in an investor’s tech arsenal. REI Reply falls in the latter category.

Despite being a relatively recent entrant, REI Reply CRM is now considered one of the best CRM options thanks to its all-in-one capabilities. Read on to discover if REI Reply is the right CRM for you.

What Is REI Reply?

REI Reply is a powerful yet user-friendly customer relationship management (CRM) software catering to real estate professionals such as wholesalers and house flippers. 

Developed by industry experts David Espaillat and Esteban Andrade in 2020, it revolutionizes real estate marketing and lead management.

REI Reply is recognized as the first-ever multitouch sequential marketing platform tailored for the fast-paced success of real estate investment businesses. It offers an exceptional blend of convenience and efficiency, allowing real estate investors to connect seamlessly with thousands of potential leads.

Through its integrated capabilities for SMS, voice drops, and email communications, it eliminates the time-consuming task of cold calling, thereby freeing up valuable hours for investors.

The app's standout feature is its ability to automate the real estate investing process. By simply uploading a contact list, users can engage with numerous potential clients effortlessly. The platform comes equipped with pre-populated campaigns, making it straightforward to initiate contact once a list is uploaded.

The app promises that all communication - whether it be phone calls, text messages, or emails - can be managed conveniently within a single, integrated platform.

REI Reply's cutting-edge technology and user-friendly design make it an indispensable tool for modern real estate professionals, streamlining their lead generation and follow-up processes to significantly enhance deal closure rates.

Source: Apps.apple.com

*Note: REI Reply is cross-platform with an equally user-friendly mobile app for Android and iOS. Its mobile functionality adds extra convenience to real estate lead management processes.

REI Reply Features & Benefits

Whether you’re a real estate agent wholesaling houses or a house-flipping investor, here’s what to expect when you invest in a REI Reply subscription:

• Customizable Multi-touch Campaigns
• Trigger Links
• User-Friendly Interface
• CRM Features
• Website Builder
• Live Call Tracking
• Built-in SMS & Dialer Functionality
• Skip Tracing
• Ringless Voicemail
• Landing Pages

Customizable Multi-touch Campaigns

The most successful real estate marketing campaigns have one thing in common; they employ a mix of different real estate marketing mediums to reach the target. And with REI Reply's customizable multi-touch campaign feature, your campaigns could be that way too.

The function enables users to include text, live calls, ringless voicemail, and even messenger alerts in a single campaign. These are then sent out automatically and in scheduled sequences. For instance, when you find a prospective client, you can schedule the campaign to begin with a simple introductory text in the morning, a voicemail explaining your intentions further at noon, a follow-up email in the afternoon, and a live call in the evening.

This saves time and allows you to maximize your reach while simultaneously improving the prospect's experience by allowing them the freedom to interact with your practice through a medium they prefer.

Even better, users can also track the click-through and open rates for each campaign action with REI Reply's sequential marketing platform. It tells you how many of your messages have been delivered, clicked, or failed.

With this data, users can identify which mediums prospects prefer and cut out the ineffective ones, conversely maximizing marketing ROI and successful lead generation. The REI Reply campaigns feature comes with ready-to-use templates that users can easily tweak and send out. This is handy for real estate professionals who've never set up marketing campaigns before.

Trigger Links

The last thing you want is a lead to find you unavailable when they contact your practice. Deploying REI Reply ensures that will never happen and optimize workflow thanks to the trigger link feature.

It lets you set up automated responses and actions, so no lead is ever lost. For instance, if you're always in the field finding leads, you can set up a trigger link to redirect calls to a virtual assistant so every time a lead responds to campaigns by calling back, someone is always available on the other end. You may even create a positive and negative response list in the pipelines section of REI Reply.

If a lead responds well, they're automatically added to the positive list so you can contact them later. Simply put, users can create as many custom triggers as they deem fit to save time and increase conversion.

User-Friendly Interface

REI Reply boasts one of the most user-friendly interfaces. Every function you require is well-displayed on a mini dialogue box on the left side of the panel. Once you log in, you're automatically redirected to the main dashboard, where general information like opportunities, pipeline value, conversion rates, funnels, and stage distributions is displayed.

Shortcuts to campaigns, call reporting, appointments, and contacts are displayed at the top of the page. All other functions, starting with conversations, pipelines, and marketing, can be readily shown by clicking the correspondent button.

If you’re having a hard time wrapping your head around it, there’s a step-by-step training module highlighting how to use the platform.

CRM Features

As a people-based business, real estate investing requires REI professionals to keep up with multiple contacts simultaneously and reach new ones, all while handling the administrative aspects of their business. REI Reply comes with features that allow users to automate such tasks, saving time and effort.

The pipelines feature, for example, allows real estate investors to create custom lead segments. This not only enables them to retrieve a prospect’s information quickly but also makes follow-up seamless and allows users to create targeted campaigns easily.

On the other hand, REI Reply's contact and conversation features enable users to manage communication with prospects. With contacts, users can create smart lists and track all the phone calls, voice drops, text messages, and emails they’ve ever exchanged with a client. You'll find records of all recent email and SMS exchanges with prospects under the conversation window.

What’s more, REI Reply integrates with Zest MLS allowing users, for instance, REI professionals in wholesale real estate, to post their properties or generate new leads from the latter's vast database. All REI Reply users also get a free Chirply platinum subscription meaning unlimited instant voice responses.

As if not impressive enough, REI Reply is a sequential marketing platform, CRM, dialer, texting software, and skip tracing platform all in one. It allows users to replace tools like Lead Sherpa, CallRail, REIPro, and other single or limited-function apps with one platform that can do it all.

Website Builder

Whether you're wholesaling real estate or are just a regular real estate investor, having a landing page for each service you offer or location you serve increases lead conversion exponentially. Using REI Reply lets you enjoy the perks of having multiple landing pages without incurring the high cost of creating them.

The platform has a funnel builder with forms, landing pages, and survey templates that you only need to edit with your practice's information and go live. The Click Funnels feature lets users paste and import as many websites as possible, perfect for agents with ready websites.

Live Call Tracking

REI Reply tracks and records all inbound and outbound calls, whether they were received or not.

Users can then utilize these call recordings to improve customer experiences and decision-making while identifying potentially problematic areas.

Built-in SMS & Dialer Functionality

Text messages are among the most efficient and engaging mediums of not just communication but also marketing. REI Reply has a prebuilt SMS functionality that makes it possible and straightforward for real estate investors to utilize this medium.

In addition to the texting software, there’s a REI Reply power dialer for real estate businesses looking to incorporate cold calling in their marketing strategies.

Skip Tracing

While REI Reply is a CRM platform, it also offers tools to simplify lead generation. A skip tracing function is among these tools. It empowers investors to find the contact information of potential leads and streamline list stacking by allowing them to easily identify and eliminate duplicate contacts.

Ringless Voicemail

REI Reply supports ringless voicemails (RVM), enabling real estate businesses to engage leads while reducing outreach costs. These prerecorded audio messages are particularly time-saving and productivity-boosting for real estate businesses with numerous leads to manage, such as wholesaling, since a single message can be sent to up to a thousand wholesaling houses owners in one go.

Landing Pages

Customizable website templates are among REI Reply’s most game-changing features. They allow anyone, including a less tech-savvy real estate investor, to create unlimited websites and landing pages. In essence, REI Reply’s website templates reduce the cost of website building while promoting and streamlining lead generation for real estate businesses.

Other Notable REI Reply CRM Features

REI Reply also offers a Real Estate Booking Assistant (R.E.BA), an AI-powered program capable of tackling repetitive real estate tasks such as responding to leads, scheduling appointments, and resolving conflicts. The program can serve the following roles:

• AI Integration: AI tools to qualify all your leads, be a virtual assistant, handle all your conversations, and book your appointments on autopilot.
• 24/7 AI Admin Assistant: Unlike human admins, REI Reply’s R.E.BA works tirelessly 24/7. Additionally, the AI-powered assistant program can be trained to perform any tasks in real estate, ranging from scheduling appointments to resolving client issues. Add in that it can speak up to 70 languages, and it’s the perfect assistant to delegate tasks to.
• Conversational AI Collects Data: REI Reply’s R.E.BA uses its AI capabilities to collect and digest client responses as it performs various administrative tasks. Consequently, it performs appropriate actions to help push the lead to the next stage in your lead management funnels.
• AI Checks Your Calendar & Books Appointments for You: REI Reply’s AI also assesses your calendar daily to determine your availability and schedules relevant appointments, ensuring hot leads are contacted at the right time while saving the time you’d have used scheduling the appointment yourself.
• Zero Computer Skills Needed: All REI Reply users need to do to maximize R.E.BA is integrate their calendars and upload lead lists, and the AI program will handle the rest.

REI Reply Pricing

Most CRM software, particularly those comparable to REI Reply, often have tiered membership plans. 

REI Reply uses a unique approach- a single monthly plan that gives all users equal access to its features. During our REI Reply reviews, we found that the platform initially had a one-time set-up fee of $497 and a recurring monthly subscription of $99.

However, the app is running a promotion where users pay just $49 per month for life, and there’s no setup fee. In exchange, they must send an honest video testimonial about their experience every 30 days.

Can’t record a full video to save your life but want to continue using REI Reply? You’ll pay the $497 setup fee, and your monthly subscription will be $99. Whether you choose the promotional offer or the alternative option, the key advantage is that you’ll still gain access to all REI Reply app features.

However, it’s important to note we also discovered that there are services with alternative REI Reply pricing. For example, users could pay $1499 for lifetime access to the DFY Facebook Chatbot. Simply put, to better understand or for clarification on the platform’s pricing, consider speaking to the REI reply customer service team.

REI Reply Pros

Here’s a quick breakdown of REI Reply’s perks:

• Features a pretty reasonable price tag considering all the features it brings to the table
• Sequential marketing tools with multiple touch points, including text, ringless voicemail, and email, allow real estate investors to not only enhance their shot at reaching their audience but also reach them through channels they prefer
• From customizable lead pipelines to automation, it has all the CRM features real estate investors need to stay on top of customer relationship management.
• Offers easy-to-set-up websites and landing pages, alleviating traditional setup costs while eliminating the learning curve typically associated with website creation
• Integrates with social media platforms like Facebook and Instagram and even key SEO marketing tools like Google My Business, significantly streamlining real estate marketing
• Now boasts AI-powered features like R.E.B.A, an AI-booking assistant so efficient that it could double up as a REI personal assistant. 
• Generates accurate, next-gen, AI-based analytics and reports promoting data-driven decisions

REI Reply Cons

While it has impressive perks, REI Reply isn’t all perfect. Here are some of the cons we discovered in several REI Reply reviews:

• You don’t get to go for a test run because the platform has no free trial
• Multiple user reviews paint a picture of bug problems, especially with the mobile app version of the platform.

How Does It Compare Against Competitors?

An REI Reply review could never be complete without comparing it to its top competitors. Check out how it performs below:

REI Reply vs PropStream

When it comes to real estate investing tools, both PropStream and REI Reply offer unique benefits tailored to the needs of real estate professionals. PropStream excels as a data-driven software, featuring an extensive database of over 155 million properties, sourced from county records, MLS listings, and private databases.

It's particularly strong in lead generation, offering over 120 filters to create targeted marketing lists, and in providing accurate real estate comps and rehab estimators for reliable property valuation.

REI Reply, on the other hand, stands out as a specialized customer relationship management (CRM) software, specifically designed for real estate investors focused on sequential marketing. It allows for efficient communication with potential leads via SMS, voice drops, and emails, significantly reducing the time spent on cold calling.

While PropStream provides the data and tools for identifying potential properties and sellers, REI Reply streamlines the follow-up and communication process, making it a vital tool for relationship management and marketing automation in real estate.

Read Also: PropStream Review: Pricing, Features, & Is It Worth It?

REI Reply vs Batch Leads

Like REI Reply, Batch Leads is also software designed to help real estate wholesalers, agents, and other individuals in real estate investing embrace automation, conversely improving lead generation and management.

It's connected to the United States Postal Service (USPS) servers, allowing users access to accurate data on potential properties. It also includes skip tracing, map search, and comps and supports SMS and direct mail marketing and even lead lists.

Still, REI Reply does better because it’s a sequential marketing platform that allows you to create multi-touch campaigns in a heartbeat.

Read Also: Batch Leads Review: Pricing, Features, & Is It Worth It?

REI Reply vs. FreedomSoft

REI Reply and FreedomSoft are software with CRM functionalities geared toward the real estate market.

Both have CRMs that support task and calendar management, automated lead capture, built-in phone, live answer & call forwarding, and skip tracing. They also feature multi-touch marketing tools, including SMS, built-in phone and voicemail, customizable campaign templates, and easy-to-use website builders.

However, FreedomSoft stands out for having lead generation features, including access to 100+ million property records and direct mail marketing. On the other hand, REI Reply has AI-powered features such as its AI-based booking assistant.

So which is better? Both platforms shine and outshine each other impressively, and it’s up to you to figure out which caters to your real estate needs the best.

Read Also: FreedomSoft Review: Is It Worth It?

REI Reply vs. Pipedrive

Pipedrive is a well-recognized CRM that, like REI Reply, offers an extensive range of features that automate and streamline lead management, ultimately leading to more closed deals.

For instance, like REI Reply, Pipedrive offers highly customizable pipelines, workflow automation features, and AI-powered analytics and integrates with numerous third-party applications, further enhancing process automation.

However, Pipedrive also features functions not available on REI Reply, such as the Configure, Price & Quote functionality which simplifies the process of creating real estate quotes, and Pipedrive Smart Contact Data, a function when active, scours the internet and populates relevant fields with the contact information of the prospect’s whose data you just entered.

So, which is better? Pipedrive undoubtedly has the upper hand on REI Reply. But note that Pipedrive is primarily designed for sales processes across all markets. On the other hand, REI Reply caters explicitly to the real estate industry, making it easier to adapt to your needs than Pipedrive.

Read Also: Pipedrive Real Estate Software Review: Pricing & Features

REI Reply vs. InvestorFuse

REI Reply and InvestorFuse offer quite a similar toolset. 

Both platforms support multi-touch sequential marketing campaigns thanks to their text message, email, and voicemail functions. Both platforms are also quite user-friendly and offer customizable action workflows.

Ultimately, REI Reply and InvestorFuse are similar real estate lead management tools except for their pricing systems. While REI Reply offers a single monthly subscription, InvestorFuse employs tiered subscription plans.

Read Also: InvestorFuse Review

REI Reply vs REIRail 

REIRail is an advanced SaaS platform with features like SMS marketing, website builder, skip tracing, call tracking, ringless voicemail system, and list management.

It performs pretty well and has almost similar features to REI Reply but still doesn't top the latter's sequential and multi-touch campaigns.

REI Reply FAQs

Now, let's address your most pressing questions to help streamline your REI Reply experience.

How Much Is REI Reply?

Unlike most platforms that offer multiple subscription plans with differing features, REI Reply offers only one monthly plan at $49.

Once the platform fully launches, it'll include a $497 setup fee and a $99 monthly subscription fee. What’s more, a single REI Reply subscription can have unlimited users, making lead generation and management a breeze.

Does REI Reply Offer Refunds?

No, REI Reply does not offer refunds, but users are free to cancel at any time.

How To Cancel REI Reply Subscription?

You can contact REI Reply support to cancel an REI Reply subscription.

Final Thoughts: Is REI Reply Worth It?

After hours of dedicated research, we’ve emerged with several key observations from our REI Reply reviews.

Firstly, the platform significantly streamlines lead management for real estate investors. It offers customizable pipelines allowing for effortless lead segmentation, has trigger links for automating multi-touch marketing campaigns, and provides a contact and conversation function that enables investors to track and organize all of a lead’s exchanges with their business. 

Moreover, REI Reply supports lead generation through multiple avenues, including text, ringless voicemail, and easy-to-use website templates that real estate investors could leverage to set up their websites easily.

*Disclosure: Real Estate Skills is not responsible for the information provided by REI Reply or on its respective website. REI Reply is an independent company which provides real estate services to investors. Real Estate Skills trains on using REI Reply and the benefits of using the service but is not responsible for the content it provides.