REI Automator Review (2023 Edition)

With the total value of all U.S. housing stock recently valued at a record-breaking $43.4 trillion according to Zillow, the real estate industry is undoubtedly one of the most lucrative in the country. But while there's no arguing about profitability, real estate investing is a business full of risks, and with over two million active professionals in the same realm, one of the most competitive.

On the bright side, every person has a shot at success with help from tools like REI Automator that level the playing field for both novice and seasoned investors. Learn more about the real estate software in this comprehensive REI Automator review.

• What Is REI Automator?
• REI Automator Features & Benefits
• How Does It Compare Against Competitors?
• What Is The REI Automator Pricing Model?
• Is There An REI Automator App?
• Does REI Automator Offer A Free Trial?
• Is REI Automator Worth It?

What Is REI Automator?

REI Automator is an innovative real estate investing software and customer relationship management tool (CRM) designed for realtors, real estate investors, wholesalers, lenders, and other industry professionals.

It features a range of features and functions that make it easy for real estate professionals to find and manage their leads.

If you've heard of PropStream, you'll quickly see that REI Automator is simply a white label version of the popular real estate investing software. This means it's nearly identical to the PropStream software, however, it's been repackaged under the name of "REI Automator."

Check out what it offers below.

REI Automator Features & Benefits

The REI Automator packs the following features for real estate investing:

Targeted Marketing Lists

Whether you're in house flipping, buy-and-hold, or wholesaling real estate, finding the right leads at the right time is the secret for more conversions and acing out the competition. That said, the REI Automator comes with a long string of targeted lists that allow users to maximize the power of target marketing in real estate. These include but aren’t limited to:

• Tax delinquent property owners
• IRS Liens
• Pre-foreclosure and foreclosure property lists
• Bankruptcy
• High equity

With such lists at hand, real estate investors can connect with potential motivated sellers and buyers, directly increasing the likelihood of getting responses and closing deals.

It saves time and cuts costs since marketing efforts are directed toward the right people instead of the general population. These lists are also an excellent resource for new and budding investors with no network.

Nationwide MLS Access

Multiple Listing Services, commonly known as the MLS, is a database owned and maintained by regional real estate brokerages and realtor associations. The National Association of Realtors (NAR) also supports and regulates the more than 600 MLS systems across the nation. 

Each MLS has countless listings and serves as a platform where realtors, wholesalers, house flippers, and other REI professionals can connect with motivated sellers.

Technically, only licensed agents can access the database, but with REI Automator, users automatically get unrestricted access to nationwide listings and properties in both disclosure and non-disclosure states.

That comes with the additional advantage of complete comp reports, access to estimated property values across the country, and many MLS features whenever the need arises.

Skip Tracing

Just spotted a distressed property with wholesaling potential but can’t find the owner? REI Automator features a skip tracing tool to ease the task.

The platform charges $0.12 for each skip traced phone number or email and scours through the nationwide MLS and other databases to pull accurate skip tracing results. The rate remains the same regardless of the results you get back.

Advanced Driving For Dollars

Driving for dollars is one the best ways to find off-market real estate deals or generate leads for their next direct mail marketing campaign, but it's no child's play. It involves scouting multiple neighborhoods while manually collecting data, which is time-consuming and expensive. To identify properties relevant to their target market, one must also research the resulting list, find the most appropriate channel to reach out to potential leads, and contact them.

To ease the task and enable real estate professionals to maximize the perks of driving for dollars, REI Automator comes with an advanced driving for dollars feature that allows investors to drive around neighborhoods virtually. All users need to do is enter an address for a street view of an area they're interested in.

They can then identify potentially profitable homes for wholesaling in the area, such as pre-foreclosures, and automatically add the property information to their marketing list. This is a game-changer as it means users can find a potentially profitable property and close the deal even before it hits the market right from the comfort of their office.

And for those who fancy the old-school way of driving for dollars, REI Automator has the REI To Go App. It automatically tracks where the user goes and browses public records such as Zillow to gather essential data on homes that might suit their target profile, such as the owner and property status, i.e., distressed, pre-foreclosure, or bank-owned (REO).

With these details, realtors and investors can identify homes worth pursuing right off the bat, saving time, and effort. 

Rehab Estimator

To make maximum profits in real estate investing strategies like house flipping, a real estate investor must keep purchase and repair costs at a minimum. REI Automator features a rehab estimator with material and labor costs data from different markets, meaning investors can estimate rehab costs before committing to a property.

This eliminates the likelihood of investing in expensive repair homes even if they seem to have a lot of potential.

Even better, it also boasts an Offer Automator that allows users to work out the maximum purchase price and factors that may affect profitability, such as after repair value (ARV), even before they contact the owner. Such features significantly save time and effort and allow users to maximize target marketing further. 

Virtual Investing Platform

Virtual real estate investing is among the next big things in real estate. It eliminates geographical barriers allowing investors to procure property anywhere in the country.

REI Automator's virtual investment functionality features detailed analytics on different property markets, meaning users can identify and conduct a property analysis on homes in other states without ever having to leave their office chair. 

Read Also: Virtual Wholesaling: How To Flip Houses From Home (2022)

Customer Support

We found the platform's website quite lacking as everything regarding the software is on a single page. Although it may be user-friendly for beginners, this lack of information might be too basic for seasoned real estate investors and raises a bit of suspicion. 

The company runs a YouTube channel with a few tutorials on using its various features and processes such as the REI to Go app or saving properties during virtual wholesaling.

They also run a podcast discussing various REI Automator features and current and emerging real estate trends. The support team reports being quite responsive, though we have not heard any praise from its users or other reviews.

Additional REI Automator Benefits

• Push-button marketing 
• Email marketing 
• Cash buyers
• Free list Automator 
• Ringless voicemail functionality

How Does It Compare Against Competitors?

Check out how the REI Automator fares against the competition:

REI Automator vs PropStream

PropStream and REI Automator have a strikingly similar feature stack. They both have a rehab estimator and an offer Automator, allow access to the MLS and target marketing, run comps, have a skip tracing function, and come with a mobile app.

Some reviewers even suggest that the latter is a copy of the former. However, PropStream fares better thanks to being the original software, as they are the first to make updates and solve customer issues.

What we have found in our research is the REI Automator is simply a white label version of the PropStream Software. They have nearly an identical user interface, features, pricing, and more. Why settle for a knockoff when you can get the real thing?

Read Also: PropStream Review (2022 Edition) | Real Estate Skills

REI Automator vs FreedomSoft

Both platforms offer feature excellent lead generation features. For instance, they have access to trustworthy public records like Zillow, which means users can run instant comps and generate lead lists in minutes.

Both FreedomSoft and the REI Automator also feature an offer Automator so users can attempt to analyze profitable investments on the platform. However, FreedomSoft has a nationwide find the owner button and better CRM features than the latter, such as a document generator, task manager, pre-built campaign templates, and digital signing.

That means while they're both fantastic tools, FreedomSoft offers better functionality since users are not only able to generate leads, they can manage them effortlessly too.

Read Also: FreedomSoft Review: Is It Worth It?

REI Automator vs RealeFlow

Realeflow is a real estate investing software with features like deal analysis, a lead generator with a range of filters, instant comps, and a custom website builder.

These features are available on REI Automator, but the CRM features extensively run short as with the instances above.

RealeFlow, on the other hand, has impressive lead management features such as a centrally accessible project calendar that enables users to monitor deal activities remotely. It also has a list manager and cloud storage. 

What Is the REI Automator Pricing Model?

REI Automator offers a monthly subscription plan and discounted bulk pricing. The plans are named Starter, Most Popular, and Dominate The Market.

The Starter subscription will cost you $97 if billed monthly, waiving the setup fee. It includes nationwide MLS access, dynamic marketing lists, offer automator, list management, built-in skip tracing, mobile app, cash buyers, and advanced driving for dollars.

It also has ringless voicemail (RVM), push-button direct mail, instant comps, virtual wholesaling, email marketing, website landing pages, detailed analytics, world-class customer support, and up to 10,000 records a month.

For the Most Popular plan, users pay $397 and get all features available in the other plans but with 50,000 records. Dominate The Market subscription plan costs $597 with 100,000 records monthly.

Is There An REI Automator App?

Yes. The REI Automator CRM comes with an app known as "REI to Go" which is available for download on both the Apple App Store and Google Play store for android users.

With REI to Go, you can still enjoy features like next-level property research and sending marketing to leads instantly and for anyone who still fancies the traditional driving for dollars, REI to Go provides an advanced driving for dollars technology for their users with the skip tracing feature available from your mobile phone.

There might not be a lot of information about the app itself on their website but they do provide a couple of tutorial videos on their YouTube channel that talks about these features for REI to Go.

Check out this short demo video below of the REI Automator Mobile App!

Does REI Automator Offer A Free Trial?

You definitely need to know how a particular real estate software works before you even put down your money for it. You have to make sure that the tool is right for you and worth the money you will be investing in it as well.

REI Automator offers a 7-day free trial for their users, all they have to do is fill in their details and create their account so that they can start getting their feet wet in the business. With this, you can start getting a feel of how right the tool is for you or even start comparing it to similar investing software that catches your eye and some tools you may already have that you are looking to replace.

Nevertheless, this 7-day free trial option is a great way for you to learn more about REI Automator firsthand.

Is REI Automator Worth It?

REI Automator might not be the most popular investing software in the market, but it packs a solid feature stack. It unlocks the users’ access to MLS, though you'll be at a serious disadvantage over investors that have actual MLS access. It does help reduce the need to get your real estate license to access the MLS since it allows users access to millions of property listings and the ability to run comps whenever need be.

The REI Automator also has an offer and list automator, as well as skip tracing, which can help those who are virtual wholesaling. However, for almost similar costs, some platforms like PropStream offer a similar and much better set of features.

That said, having all the tools and software on the market doesn't necessarily mean that you'll be able to instantly close more deals. You must still acquire the proper training and be equipped with the right mindset when sending offers to potential prospects.

All investing software considered, we do recommend that the best tool to have under your belt would be none other than utilizing the local multiple listing service in your market. If you are looking for the best return on your investment check out our brand new free training on how to wholesale, flip, and acquire deals from the MLS without spending a dollar in marketing. See you there!

*Disclosure: Real Estate Skills is not responsible for the information provided by REI Automator or on its respective website. REI Automator is an independent company which provides real estate services to investors. Real Estate Skills trains on using REI Automator and the benefits of using the service but is not responsible for the content it provides.