RealtyJuggler Review (2023): Pricing, Features & Is It Worth It?

In the dynamic world of real estate wholesaling, having the right tools can mean the difference between a successful deal and a missed opportunity. As wholesalers grapple with tracking leads, managing communications, and staying ahead of the competition, many turn to CRM platforms for a streamlined solution. RealtyJuggler has been making waves in this sector, offering features tailored to meet the unique needs of wholesalers.

In our comprehensive 2023 review, we'll dive deep into RealtyJuggler's pricing, and standout features, and ultimately determine whether it's the right fit for ambitious wholesalers.

• What Is RealtyJuggler?
• Wholesaling With RealtyJuggler Real Estate CRM
• RealtyJuggler Advantages And Features
• RealtyJuggler vs Competitors
• RealtyJuggler FAQs
• Is RealtyJuggler Worth It?

What Is RealtyJuggler?

RealtyJuggler is a Real Estate CRM favored by real estate professionals because of its low price, flexibility, and ease of use. Licensed Realtors use RealtyJuggler to consolidate their lead sources and track their deals, so it has the necessary sophistication to function as a wholesaling CRM.

While RealtyJuggler does not generate leads internally, it provides you with the flexibility to utilize any of your preferred lead sources and coach recommendations. You won’t be stuck with a single underperforming lead source just because it is tied into your CRM. Neither will you be breaking the bank paying separately for lead sources and your CRM, as RealtyJuggler is one of the most affordable CRMs on the market.

Wholesaling With RealtyJuggler Real Estate CRM

Real estate wholesaling is a short-term investment process focused on finding distressed properties or undervalued properties priced below market value, negotiating a purchase contract, and then assigning that contract to a buyer interested in paying a higher price.

Unlike house flipping, many wholesale transactions can be executed without any initial capital beyond a small earnest money deposit. While wholesalers avoid many of the risks associated with rehabbing and reselling a home under unpredictable market conditions, the process is not without risk.

One of the most important first steps for those interested in wholesaling real estate is to find a coach or mentor to guide them through the process. Someone with local knowledge is preferred, as regulations and licensing requirements do vary by state.

There are CRMs designed for real estate wholesaling, and your coach may have one they recommend. However, these programs can be expensive, and many place a heavier emphasis on internal lead sourcing and may be light on CRM features as a result. So today, we’re going to look at RealtyJuggler Real Estate CRM and its unique advantages for real estate wholesaling.

Read Also: How To Start Wholesaling Real Estate For Beginners In 7 Steps

RealtyJuggler Advantages And Features

RealtyJuggler has a variety of ways to integrate leads, from a Call Capture feature that automatically grabs Caller IDs from text codes on signs, postcards, and other advertising campaigns, to their Email Feed system which parses leads from the web in real time.

RealtyJuggler also provides a Valet Import service, allowing you to either send them files to import into your database for you, or to request your own custom importers for any lead sources you want to use regularly.

Their knowledgeable and friendly support staff is easy to get on the phone, and they frequently work with probate realtors, so they are well-versed in many of the same strategies that wholesalers use to nurture their leads.

Lead Acquisition

One of the most effective ways to find motivated sellers is through the strategic placement of bandit signs in neighborhoods where there is a high likelihood that homeowners are looking to sell. It’s important to familiarize yourself with local regulations regarding sign placement, but by placing signs in highly trafficked areas, investors can quickly garner significant interest from a number of owners looking to sell their homes quickly.

To take advantage of that interest, investors need to have a lead intake system, so they don’t miss out on leads when they’re unavailable to take calls. Some investors hire call centers to handle this task, but RealtyJuggler provides a more affordable solution.

Bandit Signs With Call Capture

With RealtyJuggler’s Call Capture feature, you can establish a dedicated phone number as a hotline for bandit sign inquiries, this hotline number automatically collects caller ID information from anyone that calls or sends a text, but it also insulates your personal phone number from unwanted calls.

To make this work, you can create a Listing record in RealtyJuggler for each neighborhood, or bandit sign location.  You could get by with a single record for all signs, but by creating separate records, you’ll be able to track the origin of each call or text you receive to a particular sign location.

For each Listing record, you’ll designate a three-digit text code, which should also be printed on the corresponding bandit sign. 

Each code matches a specific Listing record in your RealtyJuggler database and will trigger an automatic response to the lead. You could use the same message for all your signs, or you could have specific pitches for different neighborhoods. You can have up to 100 unique code and pitch combinations active at any given time.

When a lead sends a text message, or calls and enters their code when prompted, they immediately receive the response you have established for that neighborhood or sign location, and you will receive a text alert on your phone with the name, number, and sign location for your new lead.

The phone number that you display on the bandit signs includes voicemail and can also optionally provide the caller with a prompt to connect the call to you directly, in case you prefer and are able to be more hands-on with your lead intake.

Though you can simplify the approach to a single code and automatic response or skip the code altogether if you don’t need an autoresponder, having several unique codes is a great way to analyze the effectiveness of each bandit sign’s location.

Direct Mail Campaigns

Another strategy employed by successful real estate wholesalers is the tried-and-true method of direct mail campaigns. Real estate postcards are a cost-effective way to get your message out to your leads and grab the attention of any motivated sellers.

There are many types of motivated sellers to look for, from foreclosures to absentee owners, property inheritors to VRBOs. Your coach will have specific guidance for locating these leads. They may suggest working with a licensed Realtor to gain access to the local Multiple Listings Service or searching aggregator sites like Zillow and Redfin for short sales, ‘For Sale by Owner’ or ‘Fixer-Upper’ properties. Even local tax assessors or county records can be a good place to find free pre-foreclosure or probate leads.

RealtyJuggler will help you load those leads into your database with their complimentary Valet Import service. There’s no need to spend hours entering data by hand or reformatting a spreadsheet to match certain fields. RealtyJuggler has staff on hand ready to import your data for you. They will even build you custom importers for each of your lead sources so you can quickly update your database with fresh leads whenever you need them.

RealtyJuggler provides a template builder for creating your cover letters to Mail Merge with the names and addresses in your Prospect lists. They also create formatted mailing labels for your leads, which you can download and print directly onto envelopes to mail your letters. Mailing labels can also be printed onto stickers for sending postcards. If you prefer to hire out your postcards, RealtyJuggler provides. CSV mailing list exports for major vendors like Vistaprint, ProspectsPLUS, and PostcardMania.

Websites And Landing Pages

Websites and social media are excellent sources for acquiring motivated seller leads. Lots of people spend more time online than they do driving around in places where they’re likely to see your bandit signs. By advertising your services online, you will reach an untapped demographic of motivated sellers.

Property owners looking to sell their own home fast, without the assistance of a realtor, may turn to Craigslist looking for a fast sale. A probate representative scrolling through their Facebook feed and wondering what to do with the property they just inherited is primed for a well-placed ad. An overwhelmed homeowner facing foreclosure is likely to turn to Google at some point to research their options.

Websites provide exposure and credibility for your business. They give people something to find with their Google searches for fast home sales, but also provide a place to direct your ad traffic. When that probate rep clicks on your Facebook ad, or someone follows the link in your Craigslist post, they can all be directed to your website. RealtyJuggler is compatible with a large range of vendors, including WordPress, GoDaddy, and SquareSpace.

Your site could consist of a single landing page for all your leads, or you could have multiple pages with different pitches for different types of leads. You control the presentation of each of your pitches from the advertisements themselves to the unique landing pages. By including simple ‘Contact Me’ forms on each landing page, you can collect contact information from your leads and have them automatically fed into your Prospects database in RealtyJuggler.

Read Also: 25 Questions To Ask Motivated Sellers: Investor’s (ULTIMATE) Guide

Email Feed

Each RealtyJuggler account provides a unique lead forwarding address, or Email Feed, for automatically capturing contact information from your ‘Contact Me’ forms on any website. So, you’re free to choose whichever website vendor you like best, based on factors like price, support, and positive user reviews. RealtyJuggler will automatically generate Prospect records in your database using the information your leads provide on your website’s Contact Me form and will immediately notify you whenever you have a new lead.

This feature even works with Zapier, a third-party tool that allows for custom interactions to be established between different software.

RealtyJuggler will provide real-time email notifications, and optional text alerts, whenever you get a new lead from any of your online lead sources. The notifications will include the contact information the lead provided to facilitate rapid follow-up so you can strike while the iron is hot.

For those times when you are unavailable to reach out to your new lead right away, they will be waiting for you in the Prospects section of your RealtyJuggler account. When you’re ready, you can use that Prospect record to send emails, text messages, or take notes when you call your new lead.

Once you’ve made your initial contact, you can categorize your new Prospect record based on their motivation and readiness to sell. You can set a quick follow-up reminder for each new Prospect to build up a daily call list to nurture each lead at a pace that feels appropriate to their situation.

Easy-To-Use Dashboard

RealtyJuggler has a dashboard-style page where you can view and complete your follow-up reminders each day. Just click on one of the leads in your follow-up list and decide whether you would like to send a text or an email or give them a call using RealtyJuggler’s built-in click-to-dial buttons. You can easily take notes while you’re on the call and adjust the follow-up schedule for that lead based on how the conversation goes.

This can all be done from your smartphone, but those click-to-dial buttons can also be programmed to send phone numbers via text from a computer to your cell phone, so you don’t have to use your keypad to dial. Alternatively, you could initiate bridge calls from your desktop computer, where the dialer button would ring your own phone and you would simply answer the call to connect with your lead. The dialer buttons can also be configured to work with Skype, Google Voice, and Apple’s Continuity feature for sending calls from your Mac to your iPhone.

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Transaction Management

RealtyJuggler’s transaction management system is designed to help realtors track their clients through all stages of a deal. From an incoming Prospect to a completed Closing, a series of relational databases will guide you through each stage of your transaction pipeline. These databases also serve unique purposes for a real estate wholesaler.

Prospects

The Prospects database is where your leads come in. Whether they come from your website’s Contact Me form, or they called or sent a text to the number on one of your bandit signs, this is where you will manage the churn of fresh seller leads you’ve been sourcing.

Prospects can be categorized any way you like, making it easy to group your leads by price, type, and by time frame. Not all leads will be ready to sell right away, but that doesn’t mean they can’t be set aside for a few weeks, months, or even years. Categories provide an easy way to do that. Once you’ve qualified a lead and they are ready to move forward, they can easily be transferred from the Prospects database into the next stage of your relationship or transaction.

Contacts

The core of any CRM is its Contacts database, and RealtyJuggler’s is very intuitive and easy to use.  It’s a great place to keep tabs on your investors and other potential buyers and to cultivate relationships with the vendors supplying your leads.

County clerks, probate lawyers, Realtors, and more, can be categorized according to their relationship with you. Potential buyers can be categorized according to price range, regional interests, property types, and any other distinctions you can imagine. Categories not only keep your database organized but also serve as mailing lists for sending targeted information to the groups that will be the most interested in a particular property.

RealtyJuggler’s Mail Merge capabilities make it easy to send letters or emails in batches, so your targeted messages go only to the Categories you want. Bulk emails are not BCC’d but staggered and delivered separately to give the best possible chance of getting past Spam filters. RealtyJuggler also tracks which emails are opened so you can identify who is and isn’t engaging with your content.

RealtyJuggler provides an extensive library of pre-written real estate letters and you can automate sequences of letters, emails, and tasks for each new lead to keep them engaged.

The follow-up reminders for Contacts work just like they do for the Prospect records, but with Contacts you can keep track of more personal information like Birthdays, kid’s names, hobbies, and interests as you develop more personal relationships with your reliable buyers and trusted vendors.

Buyers

The Buyers database in RealtyJuggler is for keeping track of search criteria for your interested buyers and investors, as well as any feedback they provide on specific properties. When you have buyers interested in a particular neighborhood or price range, or with specific feature requirements, you can transfer their Contact record to the Buyer’s database to keep track of those details.

Buyer records also provide a place to keep track of your offers, counteroffers, and backup offers and use mail templates to facilitate quick and easy communication with both the seller and your potential buyer, investor, or flipper.

Read Also: How To Find Real Estate Cash Buyers & Build Your List

Closings

When it comes time to track a closing, RealtyJuggler’s transaction management system allows you to transfer your seller Prospects into a dedicated Closings database. A Closing record will help you keep track of every contingency and deadline on the contract, so you don’t miss anything, and can also help you keep track of your earnest money deposits.

Each Closing record has a Parties section, where you can bring other Contacts to the table. Those Contact records you have been maintaining for your buyers and vendors can now be added to your deals to serve different roles like Buyer, Lawyer, Lender, and Referral, making it easy to identify which parties are involved in each of your deals, and to communicate with each of them quickly and effectively from a single record.

Listings

In the event you do not find a buyer to assign your purchase contract to before a sale closes, RealtyJuggler has a Listings database you can use to track a double close. With a Listing record, you’ll be able to keep track of your promotional expenses for listing that property.

Listing records also have a place to record and keep track of competing offers from potential buyers, allowing you to easily compare them and avoid missing costly deadlines.

Homes

RealtyJuggler’s Homes database provides a place for you to record in-depth details and notes about any properties you are considering for purchase or wish to share with your buyers. Each Home record provides an automatically generated, but customizable Service Report which can be emailed or printed and sent to potential buyers to summarize and convey the essential details about the property.

RealtyJuggler will even generate ranked lists of those Home records based on each Buyer’s search criteria, helping you to easily identify which properties your Buyers are most likely to be interested in.

RealtyJuggler vs Competitors

RealtyJuggler vs LionDesk

RealtyJuggler and LionDesk offer relatively similar features. They both have a dialer with robust tools such as call lists and voicemail. While LionDesk also supports email marketing and Facebook integration, making them ideal for agents and real estate businesses that use the platform for lead generation.

Both RealtyJuggler and LionDesk boast robust follow-up automation features and an impressive reporting and analytics feature stack. Both are equally powerful platforms with differences in pricing and whether to opt for either depends on a user’s exact needs. 

RealtyJuggler vs Top Producer

Top Producer is a real estate CRM with impressive features such as the built-in market snapshot. It allows agents and investors access to real-time market updates. It also has a social insight feature users can maximize to source lead information from social media.

The CRM is geared toward REI professionals looking to access quality market information, while RealtyJuggler is geared toward agents looking to improve their follow-up processes and providing the flexibility to utilize and preferred lead sources.

RealtyJuggler vs Wise Agent

Wise Agent features time, transaction, and contact management tools, lead automation, and marketing features such as email automation and lead nurturing drip campaigns.

It generally offers great user value which can be similarly on par with RealtyJuggler by allowing users to create unlimited landing pages. It can fall down to which tool you think is best that would fit your needs when considering filtering out quality leads for your business.

RealtyJuggler vs Ixact Contact

Ixact Contact is a real estate software with CRM functionalities and marketing features such as email marketing, automated social media content posting features, and a website builder.

It’s more of a CRM and market automation platform, while RealtyJuggler can work all around, meaning it features not just a CRM and market automation but can also help your lead generation process through lead acquisition and lead integration features.

RealtyJuggler FAQs

What Is The RealtyJuggler Pricing Model?

RealtyJuggler offers a 90-day Free Trial, which doesn’t require any form of payment information upfront. Their free trial requires no up-front payment information, includes complimentary training and support, and is substantially longer than the leading competitors.

If you determine that RealtyJuggler is right for you, their membership pricing is $179 per year which gives you access as well to their phone support and training.

Even if you purchase a membership and change your mind later, RealtyJuggler offers pro-rated refunds, so you are not locked into a full year.

Is There A RealtyJuggler App?

The RealtyJuggler Realtor Software runs on Apple iPad, iPhone, and Google Android devices. So you can access your information anywhere and on any device that has full internet access including Google synchronization where you can have your contacts and calendar synchronize with Gmail contacts and Google Calendar.

Who Can Use RealtyJuggler?

RealtyJuggler is a tool that can be used by any real estate professional and real estate investor looking to help save time with a CRM that is easy to understand and use. With many features that are unique to real estate, it can be a useful tool under any investor's belt, especially with RealtyJuggler's goal to continuously improve itself and look for more ways to fit the needs of every real estate client.

How Do I Cancel My RealtyJuggler Subscription?

You can reach out to their HelpDesk or hotline via phone which is (970) 672-3467 for any concerns like canceling your membership or wanting to have your account deleted. Their phone number can be also found on the homepage of their website.

Is RealtyJuggler Worth It?

RealtyJuggler does not provide a website or internal lead generation like some of its competitors. Instead, wholesalers can integrate from an extensive list of compatible third-party vendors who supply such services.  This approach makes it easy to adapt to changing market conditions and try new things without starting over from scratch.  It also means that you aren’t locked into a specific website or lead source. Instead, you can drop underperforming vendors and adopt better vendors as needed.

RealtyJuggler is competitively priced yet contains an extensive set of features that rivals and even exceeds the feature sets of competitors. RealtyJuggler encourages hands-on comparison and makes it easy to export all your data to take with you if you aren’t satisfied.

RealtyJuggler’s simplified, user-friendly approach to design makes it one of the easiest real estate CRMs to learn. This makes it a good choice if you’re in the market for your first CRM or are new to real estate wholesaling and investing.

*Disclosure: Real Estate Skills is not responsible for the information provided by RealtyJuggler or on its respective website. RealtyJuggler is an independent company which provides real estate services to investors. Real Estate Skills trains on using RealtyJuggler and the benefits of using the service but is not responsible for the content it provides.