10 Best Real Estate Agent Software: Leads, Listing, & More

From being a marketer and accountant to a risk manager, being a real estate investor will have you simultaneously rock multiple hats. While these multifaceted roles are traditionally overwhelming, they don’t have to be.

The right real estate software for agents can automate most of these roles, leaving you with fewer shoes to wear. For instance, with the best real estate software companies, you can automate lead generation, listing management, and most back-office tasks.

But with the plethora of options in the real estate industry, identifying the best software for realtors can feel like an uphill climb. Thankfully, you don’t have to navigate this bit alone. We curated a list of the ten best software for real estate agents, each thoroughly tried by our team at RES, led by CEO Alex Martinez and COO Ryan Zomorodi.

We’ll give you a summary of each, inform you why we chose it, and its drawbacks so you can make an informed choice when putting your money on real estate lead generation, listing management, and reporting software.

Quick list of top realtor software:

1. Multiple Listing Service (MLS)
2. Zillow Premier Agent
3. Apartments.com
4. REDX
5. Homesnap
6. Zipform
7. DocuSign
8. Streak CRM for Real Estate
9. Pipedrive CRM
10. Matterport

 

1. Multiple Listing Service (MLS)

The Multiple Listing Service is a private database of on-market property listings from specific locales. It features an array of properties for sale, from single-family houses and multifamily units to commercial real estate properties. Each listing offers a wealth of information, including square footage, bedroom count, and property pictures, while other listings even feature the listing agent’s contact information.

The MLS often features properties not available on other platforms. Additionally, most homeowners who list on the platform are typically motivated sellers. Consequently, it can be an invaluable real estate lead generation software for investors, particularly wholesalers and house flippers looking for ready-to-invest properties.

Furthermore, the MLS offers detailed and comprehensive property data. This data makes it easy for a wholesaler or house flipper to assess potential property profitability before taking the investment plunge.

This real estate listing software also features property comps and price trends from specific areas. This data facilitates seamless deal analysis, making it a breeze for investors to determine fair market value and negotiate better deals.

Also, as noted, most MLS listings feature the listing realtors. This allows for networking and collaboration, an opportunity that can prove incredibly valuable in the long run for investors like wholesalers and house flippers. How? Well, they can tap into the networks of realtors they connect with on the platform to access other professionals they may need, such as property inspectors and contractors.

Why We Chose the MLS

•  Offers access to motivated sellers
•  Features comprehensive property data
•  Facilitates seamless networking and collaboration
•  Allows access to property comps and price trends
•  Property listings are updated in real-time, allowing wholesalers and other small business investors a competitive advantage.

Drawbacks of the MLS

While the MLS is a goldmine for real estate opportunities, access is typically limited to licensed realtors and real estate agents. However, there are clever workarounds, like teaming up with a realtor or using one of the other strategies we’ve discussed in this article.

Additionally, be sure to leverage our free wholesaling and house-flipping training. It covers key MLS strategies and tricks you can leverage to enhance real estate lead generation success with the MLS.

 

2. Zillow Premier Agent

Zillow Premier Agent is a real estate agency software designed to connect agents with active buyers and sellers on the Zillow marketplace. Although it’s a paid service, it can significantly simplify lead generation and management for real estate investors.

Users who purchase this service often get their listings ranked higher on Zillow’s marketplace than non-paying agents, thus enhancing visibility among potential buyers and sellers.

This real estate agent platform also tracks the type of properties your preferred leads are viewing and saving on the Zillow marketplace and shares these details with you. This dramatically simplifies lead outreach and follow-up as you’ll not only reach out to the lead at the right time but also contact them with proper real estate marketing messages.

Zillow Premier Agent also offers a cool tool called My Agent. This feature facilitates exclusive access to leads for agents. How? Once you connect with a lead, you get a special connection with them for about 30 days, during which only your listings are shown to them, enabling you to close deals.

Additionally, Zillow Premier Agent features a CRM that promotes seamless lead management. The software also generates ROI reports that allow users to determine whether investing in the service has been worthwhile.

Zillow Premier Agent also doubles as a real estate tracking software, thanks to the broker management tool. It allows users to assign incoming leads to individual agents in their teams and has functions like on-demand reports and call recordings that enable team leaders to track individual and team performance easily.

 Why We Chose Zillow Premier Agent

•  Offers 30-day exclusivity with leads
•  Offers increased exposure on one of the most visited property marketplaces
•  You don’t have to lift a finger; your listings enjoy increased visibility, and lead information is automatically shared with you whenever a lead claims your listing
•  Built-in real estate CRM software simplifies lead management
•  Offers a broker management tool
•  Users get ROI reports

Drawbacks of Zillow Premier Agent

•  The cost is unclear as it varies based on zip code and competition
•  Property buyer leads aren’t exclusive
•  It is not ideal for users with low lead conversion rates

 

3. Apartments.com

Apartments.com is one of the best free real estate software for rental properties.

It’s a rental marketplace where landlords and property management companies can showcase rental properties and connect with potential tenants.

Apartment.com subscribers can include features like an apply button on their listings, allowing potential tenants to apply for vacant units online. They can also feature photos, virtual tours, and online tour scheduling in their listings.

Furthermore, users can generate and share lease agreements with prospective tenants, collect rent online, track expenses per property, and even notify residents about scheduled maintenance visits directly from the platform.

Additionally, users get tenant screening reports from Transunion, enabling them to easily identify quality tenants and rent comparison reports, which they can use to keep up with local rent trends.

Moreover, a user’s rental listings are displayed on the platform’s 12 partner websites. On the other hand, tenants can log maintenance requests and communicate with their landlords directly via the platform.

Why We Chose Apartments.com

•  Listings are also displayed on the platform’s 12 partner real estate websites, thus increasing rental property visibility.
•  Users can enhance listings with features like virtual tours, high-res photos, and online scheduling to enhance engagement.
•  Features rental property tenant screening and expense tracking tools
•  Users get rent comparison reports.
•  com users can accept tenant applications, generate lease agreements, and collect rent online.
•  Simplifies communication between landlords and their tenants

Drawbacks of Apartments.com

•  It is advertised as free, but most features are exclusive to paid subscribers.
•  Pricing information isn’t readily available.
•  No live support.

 

4. REDX

REDX is one of the best real estate software for investors and agents looking to generate leads. The platform, launched in 2003, offers an array of lead lists, including For Sale by Owner (FSBO), Expired Leads, GeoLeads, For Rent by Owner (FRBO), and Pre-Foreclosures.

These lists allow investors like wholesalers and house flippers to identify promising leads easily. Access to comprehensive lead lists means an investor doesn’t have to look for lead sources or build lists from scratch. REDX compiles its lead list data from various sources, such as the MLS and tax records.

This real estate software also comes with a power dialer that automates dialing and skips voicemail, thus getting the hard work out of cold calling. Moreover, users get a preview-line dialer designed to allow them to review lead information before initiating cold calls.

REDX also comes with an integrated CRM called Vortex. It facilitates seamless lead nurturing and management. Furthermore, REDX filters out numbers registered on the Do-Not-Call (DNC) list.

Why We Chose REDX

•  Offers different types of lead lists
•  You only pay for the lead list you need
•  It has a power dialer to simplify cold calling
•  Features a preview dialer
•  Integrated customer relationship management tool
•  Features DNC scrubbing

Cons

• REDX lead lists are available to all users
•  You may occasionally encounter inaccurate phone numbers

 

5. Homesnap

Homesnap is a free real estate software solely available as a mobile app for IoS and Android users. The app partners with MLS platforms countrywide, granting its users direct access to MLS listings.

Each listing drawn from the MLS and presented on the Homesnap app offers a wealth of data, including the property’s basic information, historical details, tax data, and even home value estimates that a wholesaler or house flipper can use for comparative valuation.

A significant advantage of Homesnapp is that every listing displayed on the app is updated in real-time, ensuring the information is always accurate and current. Additionally, Homesnap provides plenty of filters users can employ to refine their home search swiftly and find the exact property they need.

Although Homesnap is primarily designed for home buyers, sellers, and real estate agents, it offers features that real estate investors can use to their advantage. For instance, wholesalers and house flippers can utilize real-time MLS listings to identify their next investment opportunity.

Additionally, Homesnap has a notification feature that lets users set up alerts of market changes in specific zip codes. As a real estate investor, you can maximize this feature to receive alerts on new listings, price adjustments, and other market updates within your target Zip codes, allowing you to fine-tune your investment strategies appropriately and stay ahead of the competition.

This real estate software also offers a text messaging feature to streamline onboarding. It also has a handy search-by-photo function. If you encounter a property of interest, you can simply snap and upload the property to Homesnap. As long as it’s on the local MLS, you’ll receive comprehensive information, including additional high-quality photos.

The real estate agent side of the app requires a subscription. However, it offers features that investors, like wholesalers, can benefit from, such as real estate listing management software and the ability to perform comparative market analyses (comps) and track transactions.

Note: Homesnap features not only for sale properties but also rentals for rental unit providers.

Why We Chose Homesnap

•  The buyer and seller sides of the app are free
•  Features real-time MLS data
•  Has for-sale and rental property listings
•  Users can set up alerts for market changes in specific zip codes
•  Sellers can keep up with price changes, which allows them to adjust their sale prices effectively
•  It boasts a photo search function

Cons

•  May lack listing coverage in specific areas where the app is yet to partner with the local MLS
•  Solely available as a mobile app
•  Users complain of occasional app glitches

---

For in-depth training on real estate agent software, Real Estate Skills offers extensive courses to get you ready to make your first investment! Attend our FREE training and gain insider knowledge, expert strategies, and essential skills to make the most of every real estate opportunity that comes your way!

---

 

6. Zipform

ZipForm is a real estate brokerage accounting software tailored to streamline transaction management. As mentioned by our CEO, Alex, it excels in handling paperwork in a digital format and makes it very easy to fill out contracts.

Why? Well, it has features like E-signature integration, which allows investors to effortlessly add, modify, and track digital signatures on essential REI transaction documents. Moreover, the software seamlessly integrates with document management tools, ensuring easy access and storage of crucial transaction documents.

Zipform also offers ZipTMS, a function dedicated to monitoring and managing all transaction activities, spanning from the listing stage to closing. Through it, a real estate investor can categorize transactions as either closed or active, which allows task prioritization based on deadlines.

For real estate brokerages, ZipTms accommodates the addition of transaction coordinators who can handle all transaction-related tasks on behalf of a team leader. All coordinator activities are meticulously tracked and stored within the transaction history, promoting transparency.

Additionally, this real estate agent software offers the ZipCommunity Screen Share, through which real estate investors can share their screens with clients, team members, and other stakeholders involved in deals. This tool promotes efficient collaboration and communication.

Why We Chose Zipform

•  It simplifies real estate transaction management
•  Offers e-signature management
•  Integrates with third-party document management software
•  Facilitates seamless collaboration among stakeholders thanks to a screen share function
•  Generates transaction documents based on an investor’s listings

Drawbacks of Zipform

•  Some forms have limited character spaces
•  Basic user interface
•  Basic task workflows

 

7. DocuSign

DocuSign is a cloud-based e-signature platform with software solutions for brokers, agents, and other real estate investors. This software facilitates remote contract and real estate document signing via its e-signature features. All signed documents are encrypted, thereby preventing unauthorized access.

Besides e-signature, Docusign offers a range of solutions, including DocuSign Rooms, a package specifically tailored for real estate professionals. It includes various state and local real estate forms with pre-placed fields for easy form filling. These forms range from buyer/seller agreements, seller disclosures, offer agreements, insurance policies, and even appraisal forms.

Users can also upload brokerage-specific templates to the platform. As a result, DocuSign alleviates the burdensome processes associated with paper-based real estate forms, including downloading, printing, scanning, and emailing them.

DocuSign rooms also function as a digital workspace where a real estate business can store transaction files and documents. This not only centralizes key document access but also eliminates the need for extensive physical filing systems.

What’s more, users can set up configurable permissions by roles, ensuring only relevant parties can access and take action on real estate documents. Additionally, DocuSign rooms integrate with widely used real estate software systems such as CRMs.

Why We Chose Docusign

•  User-friendly interface
•  Facilitates seamless remote document signing
•  Integrates with most third-party CRM software and real estate systems
•  Features ready-to-send yet customizable real estate forms
•  Offer digital storage for real estate documents
•  Prioritizes document security with configurable permissions and encryptions

Drawbacks of Docusign

•  It can be costly for organizations that need to use it regularly
•  Advanced features and some integrations come at an additional cost
•  Community-based support, such as email and chat, will cost you extra

 

8. Streak CRM for Real Estate

Streak is a real estate CRM platform designed to integrate with Gmail. Streak CRM for real estate empowers investors to efficiently organize transactions and documents and manage various aspects of their business, including sales pipelines, project coordination, and workflow management, without ever leaving Gmail.

Streak also works well alongside Google Workspace apps, allowing users to access and navigate contact data and reports easily.

Beyond CRM features, Streak has a range of email productivity tools that greatly simplify email marketing. These include:

•  Email tracking tool to notify users when recipients open, respond, or miss emails,
•  Email merge tool for scheduling and sending bulk Gmail emails,
•  Thread splitter function that breaks and categorizes single emails into different threads based on the topic.

What’s more, Streak has a mobile app version that enables real estate investors to manage workflows and projects while on the go efficiently.

Why We Chose Streak

•  Integrates with Gmail, one of the most widely used email platforms in the real estate space
•  Facilitates seamless sales pipeline and project management
•  Affordable
•  Offers powerful email marketing tools

Drawbacks of Streak

•  Lacks billing and invoicing features
•  Most integrations are limited to higher subscription tiers
•  Upgrades can be costly

 

9. Pipedrive CRM

Pipedrive is a sales-focused CRM that simplifies sales pipeline management for real estate investors. The platform allows users to segment leads into categories like cold, warm, or hot, so they can focus on leads most likely to yield results.

Additionally, real estate users can create custom pipelines for each deal, which enables them to easily track their progress from the moment they enter the sales pipeline to closing. Users can also add a customizable chatbot on their website for automatic lead capture. The bot also adds the new leads into the sales funnel.

Pipedrive also allows real estate users with teams to organize employees into teams and offers tools to track their performance. This real estate software also provides workflow automation, contact management, revenue forecasting, web forms, detailed progress tracking reports, and users can set up sale activity reminders.

Why We Chose Pipedrive

•  Allows users to create unlimited, customizable deal pipelines
•  Offers chatbots for lead capturing, ensuring no potential lead falls through the cracks
•  Supports workflow automation
•  Features team collaboration tools

Drawbacks of Pipedrive

•  Poses a learning curve
•  It lacks a free version
•  Offers phone support only on premium tiers

 

10. Matterport

Matterport is an AI-driven real estate marketing software that captures and transforms physical spaces into immersive 3D models.

 It allows real estate investors, for instance, wholesalers, to effortlessly create 3D virtual tours, 4k photos, and schematic floor plans that they can use to enhance their listings and promote engagement.

Besides listings, these 3D property models can be shared on an investor’s official website or social media. This software for agents promotes ease for the investor and a potential lead as they don’t have to show up for open houses physically.

Additionally, users can track the number of visitors they get for each 3D virtual tour, which empowers them to fine-tune their marketing campaigns.

Why We Chose Matterport

•  This realtor software can transform any space into an immersive 3D model
•  Enhances listing presentation and engagement
•  Offers multiple capture formats, including 3D virtual tours and high-resolution photos

Drawbacks of Matterport

You may have to scan a space multiple times due to alignment issues occasionally.

Read Also: The 10 Best Real Estate Apps

 

Best Real Estate Agent Software: Final Thoughts

Real estate investors play a multifaceted role, taking on responsibilities ranging from lead generation and marketing to transaction management. Having the best real estate software programs can make a world of difference in executing these roles.

Our list of top real estate software solutions tried and tested by our team at Real Estate Skills, allows you to enjoy marketing automation and streamline tasks like lead generation, listing management, transaction management, and even team collaboration. However, note that each software has its strengths and drawbacks so evaluate your needs to identify the real estate tools you need in your tech stack.