PropertyRadar Review: Features, Pricing, & Competitors

Of all the factors that could impact a real estate investor’s bottom line, none quite do so like the type and condition of properties they invest in. That’s why investors must have the right market data, be they wholesalers, house flippers, or buy-and-hold property owners.

Accurate market data features insights that are key to making informed decisions that, in turn, pave the way for success. But where do they get this data? By investing in data-centric real estate software solutions like PropertyRadar.

PropertyRadar, launched in 2007, is a software for residential and commercial real estate players. 

Continue reading to uncover Propertyradar pricing information, and how its data solutions can power strategic decision-making and new opportunities in 2024 real estate investing.

• What Is PropertyRadar?
• PropertyRadar Software Features and Benefits
• How Does It Compare Against Competitors?
• PropertyRadar Software FAQ
• Is PropertyRadar Worth It?

What Is PropertyRadar?

PropertyRadar is a software company based in Airport Business Park, California.

The company, founded by Sean O’Toole, is a real estate platform featuring public records data for properties and property owners.

This data allows investors, from house flippers to wholesalers, to find and connect with property owners quickly and efficiently. The PropertyRadar software features a lookup tool that further streamlines user experience by allowing investors to search the property, or owner records directly instead of browsing through the platform’s vast data manually.

Besides vast data and an easy-to-use lookup tool, this platform also features a range of other features that greatly aid in finding investment properties and decision-making. Our updated PropertyRadar review for 2024 covers these features in length to help you decide whether it’s the tool you need to take your investing game to the next level.

Save 20% On Your Annual Membership: Sign Up For PropertyRadar, Today!

What is PropertyRadar Used For?

PropertyRadar is primarily used for its data but as noted, it also features other functions. Discussed below are some of the key ways that real estate professionals use the platform:

Find Properties & Property Owners

If you’ve just discovered a property in the market but lack the owner’s contact details, PropertyRadar has you covered. The platform offers an intuitive lookup tool that makes finding property and owner information a breeze.

For instance, if you need to find contact information for a specific property owner, simply click on Lookup > Person, and then search for their data by either name, phone number, or email address. 

If your search yields too many results, you can narrow it by state, county, or zip code.

Once you’ve identified the owner you’re looking for from your search results, clicking on their profile reveals a wealth of data—from their contact details like phone numbers, emails to social media links, and primary residence, mailing addresses, other properties they own, and even their neighbors. This makes it incredibly easy to locate and connect with the owner you’re looking for.

Similarly, if you only have partial information about a particular property, such as an address, you can use the Lookup tool to uncover more details.

You only need to click on Lookup > Property > Enter the address > Search and PropertyRadar will generate a list of matching properties.

You can then select the most relevant one to access detailed listing information including owner details, its mortgage, loan, and tax information, value and equity, to general characteristics such as the bedroom and bathroom count. Note, beyond the address, you can also look up properties by the APN, or RadarID.

If you’re exploring a new market for wholesaling and house flipping investments, the Property Lookup tool still covers you. Just click “show nearby” to get a basic overview of the property market in your vicinity. For a more detailed overview of particular markets, PropertyRadar offers a discovery feature, which we’ll discuss in detail in the next sections.

List Discovery, Creation & Management

Whether you’re new to wholesaling or are a seasoned house-flipping investor, you must build lead lists for prospecting, and marketing purposes.

Thankfully, PropertyRadar simplifies the list-building process. Users can either import their lists onto the platform or build new ones.

So, if you’re a seasoned investor with existing lead lists, simply upload them onto the platform. Once uploaded, the platform automatically matches your lists with its data, enabling you to verify and update your records for accuracy. After this matching process, you can save the updated list on the platform, and access it under the “My Lists” tab. Even better, you can activate PropertyRadar’s monitoring, insights, and automation features to continually update your new list with new, accurate property and owner information.

For those new to the game or without existing lists, PropertyRadar offers the flexibility to build two types of lists: dynamic and static lists.

Dynamic lists are automatically updated by PropertyRadar and you can set them to either monitored or unmonitored depending on how comfortable you are with the information they contain. If you set them to monitor, PropertyRadar will continuously update them whenever relevant information about the list of properties or owners becomes available. On the other hand, unmonitored lists are updated based on the search criteria and only when you open them.

Note that monitored and unmonitored dynamic lists are typically built automatically using the discover feature on PropertyRadar.

Static lists, in contrast, are manual. You create them by manually adding properties, and unlike dynamic lists, are never updated. If you build a static list on PropertyRadar, its data remains unchanged unless you manually edit it or set up automation.

All lists, from imported to static are usually displayed and easily accessible under the “My Lists” tab.

In a nutshell, whether you have existing lists or are starting one from scratch, PropertyRadar offers a user-friendly list creation and management approach.

Property Insights

For each list you build on PropertyRadar, the platform generates general insights on the typical owner and properties contained on your list.

Let’s say you compile a list of vacation homes, PropertyRadar will generate a concise overview of the owner, and property insights. Under property insights, the platform offers a summary of the property types and their owner occupation in that list.

These insights summarize the properties you should consider when handling marketing for that particular list. This, in turn, enables you to formulate targeted, and personalized marketing strategies, leading to higher response rates and conversions. What’s particularly impressive is that PropertyRadar presents these insights using visual formats like graphs, and pie charts. This approach makes the insights easily digestible, and accessible for a quick review.

Beyond property insights, PropertyRadar offers summarized demographic insights related to your lists. This data empowers better investment decisions by helping you determine property types likely to perform well in specific markets. For example, if PropertyRadar’s demographic insights suggest a neighborhood has a high population of young people, investing in condos and townhouses for wholesaling would be a sound investment decision as it aligns with the market’s needs.

PropertyRadar’s insights give investors the information they need to make sound investment choices that lead to swift sales and profitability.

Drive-Through With Heatmaps

Whether you’re out in the field scouting for investment properties or prefer to discover them from the comfort of your home, you’ll no doubt find PropertyRadar’s drive-through and heatmap features game-changers.

If you’re physically exploring neighborhoods, the platform’s drive-through feature, accessible via its mobile app for Android and iOS, allows you to scan areas for properties on sale, or rent as you walk or drive through them in real-time.

For investors who’d rather skip the physical aspect of property discovery, PropertyRadar offers the heatmap feature. They simply need to input the target location, and it generates a map displaying what is available for sale or rent. 

The best part about PropertyRadar’s heatmap is its layering capability, which allows users to combine up to 250 filters to achieve hyperspecific search results. For example, you can layer by property type, ensuring your search results match properties for sale in a particular area that aligns with your investment portfolio.

You can layer by a dozen other criteria such as absentee owners, property value, title transfer dates, vacancy, and even owner details like age, gender, and income. Moreover, clicking on a property on the heatmap provides a detailed overview of its ownership and details like general characteristics, estimated value, and equity.

Simply put, PropertyRadar’s drive-through and heatmaps make investment property discovery a breeze regardless of whether you’re in the field or searching online.

Save 20% On Your Annual Membership: Sign Up For PropertyRadar, Today!

PropertyRadar Software Features & Benefits

PropertyRadar has several features that you can use to discover legitimate real estate investment options around you. In this section, we'll take you through these features and how you can use them for your real estate needs.

Activity Dashboard

Once you purchase a PropertyRadar subscription plan, you get access to a personalized activity dashboard. The dashboard is easy to navigate and allows you to discover new opportunities and real estate deals seamlessly. On the left side of the dashboard, you'd find a drop-down sign with several options, including:

• Property Lookup
• Discover
• Lists
• Property Search
• Transfer Search
• Foreclosure Search

Realtors can use any of these options to narrow their search for specific real estate deals.

Contact Management

PropertyRadar provides an all-in-one dashboard for managing owner and property information. Once you build a list, you also have access to the contact information of property owners, including social media information, phone numbers, emails, and more.

This way, you can reach them whenever you want to discuss a possible deal.

Lead Management

More than generating targeted leads, PropertyRadar allows you to manage your leads seamlessly as you work to convert them into closed deals.

For example, you can create different lists with targeted opportunities and the contact information of property owners. Next, you can integrate these lists with third-party CRMs like Hubspot and Pipedrive for marketing automation and streamlined communication.

Reporting and Analytics

PropertyRadar gives you access to updated insights about real estate opportunities on your lists. In the top right corner of each property profile, you will see two icons that allow you to print reports or share reports via email.

Third-Party Integrations

PropertyRadar integrates with more than 2,000 of your favorite apps and services, including Asana, Hubspot, Pipedrive, and Airtable. This way, you can automatically export property data and owner contact information into the apps that drive your business.

Campaign Management

If you’re ready to launch a marketing campaign to attract your target customers, PropertyRadar has several third-party integrations that will help you to launch and manage marketing campaigns.

For example, with Hubspot, you can follow up on leads and track responses until you make a sale.

Email Marketing

PropertyRadar integrates with several email marketing applications like MailChimp, Klenty, AWeber, and Hubspot.

These tools allow you to set up email marketing campaigns and automate follow-ups at scale. For example, you can send emails and create landing pages for lead generation and nurturing with MailChimp.

List Building

After using the "Discover" option to find suitable properties in your specific location, you can automatically add them to a list. Just above the PropertyRadar dashboard, you'd find the "make list" button that allows you to build a list of potential customers and deals.

Once you do this, you can view insights, connect with property owners, or launch marketing campaigns.

PropertyRadar automatically scouts and adds new leads to your list so that you stay updated on your target market at all times. You'd get immediate notifications when an opportunity that meets your criteria shows up.

Marketing Automation

Once you build a list of preferred properties, you can go ahead to automate hyper-local marketing campaigns and workflows to connect with your target customers.

Property Profiles

You can quickly discover a property and learn more about it right in the PropertyRadar app with the lookup option. This saves you the time you would have spent on scouting for information about the real estate opportunity.

You can filter the lookup option by APN, state, and county to get hyper-local information. You would see the estimated value of the property, equity, location, and owner information. This property information is in greater detail than you’ll find on real estate listing sites, like Zillow.

Property & Owner Data

More than discovering viable investment options, PropertyRadar allows you to verify property details and the owner's information before brokering a deal.

You can directly look up property details from the public records data and access the neighborhood information, value transactions, and foreclosures, plus the owner's name and contact information.

Lead Generation

Are you trying to find the most attractive real estate opportunities in your location? PropertyRadar can automatically generate leads for you based on your ideal customer profile.

With the “discover” feature, you can find credible, high-value properties that suit your needs. PropertyRadar allows you to filter your search using 200+ criteria and patented heatmaps to discover the precise opportunities that work for you.

Skip Tracing

Skip tracing is one of the most exciting features of PropertyRadar. This is simply the process of locating the owner of the property.

On PropertyRadar, you can view the owner profile for every real estate opportunity and find out more about their demographics like age, gender, contact information, mailing address, interests, and occupation.

If you want to take the conversation further, you can connect with the property owner and book a virtual or physical meeting.

Transaction History & Title Research

Every real estate professional needs to do their due diligence before brokering a deal, whether for a foreclosure or outright purchase.

Transaction history is a powerful tool on PropertyRadar that can help you do this easily. By clicking on the property transaction history tab, you'd have access to abstracted information like mortgage details, deeds, acquisitions, and other documentation.

Comparables

The "finding comparables" feature on PropertyRadar is handy for visual learners.

Once you have an Interactive Property Profile open on a property that you deem worthy as a flip, scroll down to the market value section of the page, and you will see two blue arrows.

Click the top arrow, and it will bring you to the Comparables page. This page has a map feature that shows where each comparable sale is in proximity to your subject property.

Save 20% On Your Annual Membership: Sign Up For PropertyRadar, Today!

How Does It Compare Against Competitors?

PropertyRadar is a powerful software solution that solves several challenges in the real estate space. However, before making a purchasing decision, you should know how it compares to other solutions in the market.

Let's see how PropertyRadar stacks up against its competitors.

PropertyRadar vs PropStream

PropStream and PropertyRadar are quite similar. First, both platforms offer property data that real estate investors and realtors can use to improve their market knowledge and make wiser investment decisions.

However, while Propstream openly states its database includes about 160 million records of on and off-market properties, PropertyRadar doesn’t exactly disclose the number of records it offers and the type of properties it covers.

Beyond this difference, note, that both platforms offer owner contact lookup comparable home sales, and allow users to build and generate property lists. They also provide a range of built-in marketing tools such as ringless voicemail and direct mail.

Regarding marketing tools, PropertyRadar offers a built-in dialer for direct call campaigns, blast messaging, and mail merging. With PropertyRadar, users can also create custom audiences for online advertisements. However, Propstream has a rehab valuator, a feature we couldn’t find on PropertyRadar.

Both platforms offer similar introductory pricing, starting at $99 per month.

In summary, Propstream and PropertyRadar are quite similar but have several notable differences in feature sets. To wisely choose between them, we recommend you assess your real estate business needs to identify the platform that offers the features best suited for you.

Read Also: PropStream Review: Pricing, Features, & Is It Worth It?

PropertyRadar vs RealtyTrac

PropertyRadar and RealtyTrac have similar features. RealtyTrac primarily provides foreclosure listings, although you can also find information on traditional real estate offers.

It also offers a free trial with cheaper pricing starting at $49.95 a month. However, PropertyRadar has a more interactive and personalized dashboard for users.

PropertyRadar vs ListSource

ListSource is one of the best platforms for generating direct mail lists. Even better, you don't need a subscription to pull this off. However, it falls short of PropertyRadar when it comes to property research.

This means you cannot use this platform to research individual real estate opportunities or access property information.

ListSource also operates with per-record pricing, so the more filters you add to a search, the more you have to pay. You can generate up to 1,153 leads in one month for a $150 monthly fee.

PropertyRadar vs DealMachine

PropertyRadar and DealMachine both offer free trials for their platforms. Like PropertyRadar, DealMachine makes it easy to find properties and contact their owners. However, both platforms work differently.

A key feature of DealMachine is driving for dollars. Here, the prospective buyer goes out to scout viable properties. When he finds something that works, he has to take a picture of the property and send an automated postcard to the owner via the mobile app, indicating interest in making a purchase. This is pretty different from how property scouting works on PropertyRadar.

The basic package for this real estate software starts at $49 a month while the professional package costs $99. You also have to pay for each postcard you create and each skip traces you perform.

Read Also: DealMachine Review: Is It Worth It?

PropertyRadar Software FAQ

Now that you have a good idea about how PropertyRadar works, let's look at the common questions other real estate professionals ask about the platform.

How Much Does PropertyRadar Cost?

PropertyRadar is pretty affordable compared to other real estate software solutions in the market. It has two subscription plans which are: The Essential Plan and The Complete Plan.

The Essential Plan costs $59 per month, while The Complete Plan costs $99 per month. There's a free three-day trial on both plans. If you want to be billed per year, you can get a decent discount on the fees.

What States Does PropertyRadar Cover?

Most of PropertyRadar’s features were initially restricted to particular states in the past, but the company has since expanded to allow property and property owner data access across all 50 states. However, coverage across counties varies between states.

The company has a coverage page showing the specific counties it covers in each state and the data it allows users access to in each location. However, PropertyRadar’s sister company, ForeclosureRadar, is limited to Arizona, California, Oregon, Washington, and Nevada. 

How Often Is PropertyRadar Updated?

PropertyRadar lists are automatically updated on your dashboard when a new lead matches your list criteria.

How Do You Use PropertyRadar?

You can use PropertyRadar to discover real estate opportunities, verify property information, connect with owners and automate marketing campaigns. For example, here's how to use the "lookup" option on PropertyRadar:

• Select "lookup" on your dashboard
• If you want to look up a person, click on the "person" icon, then use the drop-down to filter your preferences.
• To lookup property, select the "property" tab. Filter the options by site address, APN, and other options.

How Do I Cancel My PropertyRadar Subscription?

You can cancel your PropertyRadar subscription right in the app, via postal mail, or by email. Here's a step-by-step guide on how to go about both.

Cancel Your PropertyRadar Subscription In The App

• Step 1: From the Account Settings menu in the upper-right corner of the PropertyRadar app, select "Subscription."
• Step 2: Click the Cancel Subscription button.
• Step 3: From the list of reasons, please select the option that explains why you are canceling your subscription.
• Step 4: Click the Continue button.
• Step 5: When the "Confirm Cancellation" tab pops up, read the acknowledgments and select the three boxes confirming your acceptance of the cancellation conditions.
• Step 6: Click the "Cancel Subscription" button.

How To Cancel Your Subscription Via Email

Send an email to [email protected] from the email address associated with your PropertyRadar account.

How To Cancel Your Subscription by Post Mail

Send a letter to the following address:

PropertyRadar

P.O. Box 837

Truckee, CA 96160

In your letter, be sure to include the email address associated with the account you want to cancel, as well as the last four digits of the credit card affiliated with that account.

If you experience any challenges, contact the PropertyRadar support team.

How Can I Reach Out to PropertyRadar Customer Service?

There are several ways to reach out to the PropertyRadar support team. You can chat with the team online, send an email, or visit the help center for answers. Alternatively, you can connect with your peers in the community and ask for help.

Final Thoughts: Is PropertyRadar Worth It?

PropertyRadar provides real estate investors with comprehensive property and owner data, covering everything from property characteristics to tax information, and owner data such as their contact details and even other properties they own. Such detailed data empowers users to make well-informed decisions in marketing and lead nurturing processes.

Furthermore, Property Radar.com offers intuitive tools such as the lookup tool, drive-through, heatmaps, and over 200 filters, making navigating through its extensive data seamless and efficient. The platform also incorporates built-in marketing tools, ranging from a dialer, to direct mail flyers, simplifying lead generation, and overall user outreach efforts.

However, it falls short in workflows and CRM features for lead management. It also lacks deal analysis features. Nonetheless, this shouldn’t be a deal breaker since it has over 2,000 integrations including Zillow, Zapier, and Asana meaning you can integrate with third-party tools for lead management and other needs.

In essence, it remains a platform we’d recommend for investors seeking a premium prospecting and marketing tool in 2024. Still, deciding to pick it or opt for Propertyradar competitors rests solely on you. So, as you consider your options, sign up for our free training courses to uncover valuable wholesaling tips, tricks, and strategies to further enhance your real estate investing endeavors.

*Disclosure: Real Estate Skills is not responsible for the information provided by PropertyRadar or on its respective website. PropertyRadar is an independent company which provides real estate services to investors. Real Estate Skills trains on using PropertyRadar and the benefits of using the service but is not responsible for the content it provides.