PiN Real Estate Software Review: Is This The Ultimate Tool For Real Estate Investors?

Real estate investors can find one to three real estate leads through old-school ways like networking and open houses. But if your goal is to keep your lead pipeline consistently full, you need advanced real estate software like PiN.

PiN is cloud-based software designed to automate lead generation and management. In our in-depth review of PiN real estate software below, let’s discover if it’s the best real estate tool for investors:

• What Is PiN Real Estate Software?
• What Does PiN Real Estate Software Do?
• Motivated Data Seller
• Who Is PiN Real Estate Software For?
• PiN Real Estate Software Pricing
• PiN Real Estate Software Alternatives For Real Estate Investors
• Final Thoughts On PiN Real Estate Software

What Is PiN Real Estate Software?

PiN is a cutting-edge cloud-based real estate software developed by Connected Investors (CI), a reputable firm headquartered in Wilmington, North Carolina.

Launched in 2019, PiN real estate software is tailored with functionalities that facilitate seamless lead generation. It is designed for wholesalers, buy-and-hold investors, house flippers, hybrid investors, and anyone in the real estate investing industry looking to simplify lead generation, even if they are beginners.

Notably, it boasts exclusive off-market data, empowering investors with the information they need to seize highly motivated off-market opportunities. Furthermore, it’s cross-platform software that is available as a mobile app for iOS and Android users. Due to its popularity, we have created a PiN real estate software review to save you time.

What Does PiN Real Estate Software Do?

Software PiN is an all-in-one real estate solution for lead generation and excels in management. It achieves its purpose with the following features:

• Off-Market Leads: PiN software real estate boasts a database of properties that are either off-market, such as expired listings, and pre-MLS properties, like preforeclosure, pre-auction, vacant, and foreclosures. This database is updated daily to enhance the data’s accuracy and reliability. PiN features a user-friendly interface and numerous filters, making browsing through the motivated seller property database seamless. On the other hand, property sellers can access multiple categories of investment buyers, including wholesalers, house flippers, landlords, land developers, hedge funds, and property builders.

• Property Data: Our PiN software review reveals about 137 million property records ranging from townhouses to multifamily properties. These property records are usually off-market and generated from CI’s marketplace and other third-party sources. For each property featured in its database, PiN provides comprehensive background data, including basic property details like address, square footage, and the total number of bedrooms and bathrooms. These details enable real estate investors to assess whether a property suits their investing portfolio.

• Contact Information: While a comprehensive off-market property database is undeniably valuable, it wouldn’t be helpful if users can’t connect with the property owners. Thankfully, PiN software addresses this crucial aspect, too. Each property features basic property owner details. Additionally, PiN offers a powerful skip-tracing API capable of pulling basic owner information like their phone number and email, plus nuanced details that data resellers tend to slice out, such as the age, sex, ethnicity, and even the education level of the property owner. These additional insights help real estate marketers understand the prospect better, creating outreach strategies that best speak to the prospect and result in high engagement and conversion rates. This advanced level of owner information also enables investors to build stronger connections with potential leads.

• Comps & Reports: For every record featured in its database, PiN provides individual property data, mortgage and lien information, and the fair market value of similar properties surrounding it. This data allows users to run comps efficiently. PiN real estate software enables users to build and download comps reports straight from the platform. Users can also create a downloadable “Everything Report,” which, as the name implies, covers all there is to a property, from its current owner and ownership history to tax status. These reports facilitate informed decision-making and allow investors to create professional marketing presentations for their clients and teams.

• Buyability Score: While PiN’s comprehensive property and owner data is enough to make our PiN real estate software review worthwhile, the real estate investment software provider introduces an innovative property analysis feature—the buyability score. It’s an innovative, AI-driven scoring system that assesses the propensity of a property owner to sell and assigns them a score out of 50 based on over 30 data points. Investors can use this feature to identify property owners they should prioritize in their lead marketing campaigns. The result? They close more deals and improve real estate marketing campaign budgets by targeting leads likely to convert rather than wasting time on leads that may not be down to sell.

• Contracts & Forms: From purchase agreements to title insurance policies and sales contracts, PiN software has an array of legal contract templates essential for real estate deals. These templates are customizable, downloadable, and readily accessible to users. As a result, instead of committing time to create contracts from scratch or hiring legal professionals to draft them, investors can simply select a template that suits their needs, customize it as needed, share it with the client, or download it for printing; this saves time and resources and streamlines the deal-making process.

• Buyers Lists: Every real estate deal has three essential phases: deal-finding, nurturing, and closing. For wholesalers, this encompasses locating a property to wholesale, finding a buyer, and completing the deal. While the first phase is manageable, the second (finding a buyer) is often the most crucial yet quite taxing. Fortunately, PiN has a solution for this dilemma. As part of Connected Investors, PiN allows its users access to the CI Marketplace, where they can showcase investment properties to a network of over 500,000 investors, including wholesalers, hedge fund owners, and even real estate developers; this significantly simplifies the buyer-finding process for all investors trying to sell a property.

• Existing Software Integration: PiN may not have over-the-top lead or property management features but integrates with 1,000+ software APIs. According to our PiN real estate software review, you can combine it with your existing real estate CRM and other investing software to simplify lead management and other real estate processes.

• Skip Tracing: PiN offers a powerful built-in skip tracing tool to streamline the process of finding contact data.

• Professional Postcards: Are you running a direct mail campaign? Utilize PiN’s custom-designed postcards to enhance engagement. PiN even offers the option to customize the postcards with the street view imagery of that specific property; this makes them more compelling and personalized, increasing the likelihood of a response. Each postcard costs as low as $0.42.

• Training: PiN, through Connected Investors, offers its users tutorial videos, webinars, and articles covering various real estate concepts and processes. The platform also provides access to a real estate forum where investors can network and brainstorm on multiple real estate issues with fellow investors.

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Motivated Seller Data

Connected Investors runs an online marketplace and community connecting buyers and sellers. CI also employs hundreds of people who track down and collect off-market leads and property data from different sources, including public records and expired listings.

As a subsidiary of Connected Investors, PiN gets direct access to this data and keys it into its massive database. Subsequently, PiN now boasts a massive database featuring over 137 million properties. In addition to property data, PiN features off-market motivated seller data that investors, like wholesalers, can use to find their next investment deal.

While the data alone is a game changer, PiN real estate software provides up to 140 motivated seller filters, streamlining the browsing process for property and seller records.

The best part is that users can stack these filters to generate a hyper-specific list of leads. For example, wholesalers can combine filters like vacant, out-of-town, and foreclosure filters to create a list of highly motivated property owners.

Our PiN real estate software review explores the diverse categories of motivated sellers users can utilize to filter through the data efficiently:

• Foreclosures/REO: These are bank-owned properties on the market.

• PreForeclosures: This filter generates a list of properties owned by sellers at risk of foreclosure (preforeclosure) and very motivated to sell.

• Probate: This PiN filter generates or notifies users when someone inherits a property pre-MLS listing. PiN allows investors to get an excellent off-market deal by discovering the owner before they list.

• Vacant: This filter enables investors to generate a list of all vacant properties within their market. They can later easily find the owner via PiN’s skip-tracing credits.

• Out-Of-Town: This filter generates properties whose owners no longer reside in town.

• Liens: A property with liens signifies that the owner is facing financial difficulties and is likely to sell at a good discount. Applying this filter allows PiN users to generate lien properties.

• Expired Listings: This filter lets users find property owners who are ready to sell but have not found buyers even after listing on platforms like the Multiple Listing Service (MLS).

• High Equity: Applying this PiN filter allows investors to sort properties by their target profit potential.

• Tax Delinquents: This type of motivated seller is usually open to selling their property fast and likely at a discount due to unpaid property tax.

• Wholesale: Ideal for buy-and-hold or hybrid investors, this filter lets investors find retail properties that wholesalers have posted on the Connected Investors marketplace.

• Auction: Notifies users when properties are going up for auction, allowing them to capitalize and enjoy potentially profitable deals by purchasing them below market value before officially auctioning.

• Free & Clear: Property owners with no mortgage are likelier to sell. This filter lets users easily find them.

Read Also: Motivated Sellers: How To Find And Negotiate With Them

Who Is PiN Real Estate Software For?

PiN offers features that can streamline real estate processes for nearly any investor. It’s suitable software for wholesale investors, house flippers, and buy-and-hold real estate investors. Its vast property and owner data, plus the skip-tracing tool, allow these investors to easily find pre and post-MLS properties for investing business.

It further streamlines deal analysis by providing tools like the AI-driven Buyability Score, which shows how likely an owner is to sell a property and allows a wholesale investor or a rehabber to determine which properties to focus on during marketing campaigns. The software even offers ready-to-use yet customizable legal contracts and forms, enabling these investors to reduce the time and effort involved in creating these forms the conventional way and close deals faster.

Furthermore, PiN boasts integrations with a nearly endless array of third-party software, allowing for seamless lead management.

As if not impressive enough, PiN offers access to the Connected Investor’s marketplace and network of private lenders; this means investors can find properties on the platform, find lenders to fund renovations through the software’s parent company, and even find their buyers without leaving CI’s hub.

Add in the fact that there’s a PiN real estate app for on-the-go convenience, and it’s undoubtedly software worth adding to every real estate tech stack.

PiN Real Estate Software Pricing

PiN offers two primary subscription plans: monthly and annual. Here’s how they compare:

• Monthly Plan: PiN’s monthly subscription plan costs $99. It supports 2,500 skip traces, 5,000 property downloads, and ten reports. Users also get standard support, access to nationwide property data and the Connected Investors Property Marketplace, up to 140 lead filters, county records, an integrated marketing platform, and comprehensive property comps.

• Yearly Plan: For $999, PiN annual subscribers get a dedicated PiN Software expert to assist with whatever they need. They also get everything in the monthly plan, plus 5,000 skip traces, 10,000 property downloads, and 20 reports monthly.

PiN offers a third add-on plan at $15 per month. It provides full access to PiN’s features and can support up to four users per account. PiN real estate customer reviews suggest it’s an excellent option for investors with teams.

PiN Real Estate Software Alternatives For Real Estate Investors

Do you want to see how PiN compares to the competition? Here is a quick list of its top alternatives:

• Market Leader

• SmartZip

• Zurple

Check out a detailed comparison as part of our PiN real estate software review:

Market Leader

Market Leader, a renowned real estate software company established in 1999, is committed to helping real estate agents and other REI players generate more and build lasting relationships with leads. Compared to PiN, Market Leader has a comprehensive feature stack. It offers marketing tools like email and SMS, lead capture forms for efficient lead generation, and a built-in CRM for seamless lead management.

Per our PiN real estate software review, the platform offers an in-house advertising team that works round the clock to generate exclusive leads on behalf of its users. In essence, it provides better lead generation and management features than PiN.

However, PiN holds an advantage in several areas. Despite lacking lead management tools, it integrates with third-party software. Moreover, it has a vast database of off-market properties, a feature absent in Market Leader’s offerings. PiN also offers access to a marketplace comprising over 500,000, providing users with opportunities to build buyer’s lists and sell properties efficiently. Simply put, both software have their strengths and weaknesses, and it’s up to you to determine which works better.

SmartZip

SmartZip offers its users' marketing and lead management tools, including home valuation landing pages, direct mail campaigns, comps tools, and a CRM equipped with lead data from various sources, including the MLS and credit card companies.

It also offers a feature similar to PiN’s buyability scores. SmartZip’s scoring system uses predictive analysis to assess the seller’s likelihood of selling within the next 6-12 months. In essence, it offers a better feature stack than PiN.

Zurple

Zurple helps real estate users find potential customers in the areas they're interested in. They can focus on up to ten places at once! When someone shows interest, Zurple saves their information in a CRM, a feature PiN lacks.

Next, Zurple SMS and email automation features kick in, and marketing emails and text messages are sent to these new leads.

If the lead responds, Zurple's computer program talks to them, answering questions and chatting. Based on the conversation prompts you set up, the computer program will notify you when it’s time to step in and talk to them yourself; this saves you time because you don't have to spend time talking to leads who aren't interested. Instead, you can focus on finding more potential customers.

PiN, on the other hand, stands out with its off-market database, skip tracing tool, customizable postcards, comprehensive property reports, and an investor’s marketplace. Essentially, both platforms shine in their own right.

Read Also: 10 Best Real Estate Agent Software: Leads, Listing & More

Final Thoughts On PiN Real Estate Software

Despite some negative PiN real estate software reviews and testimonials about data quality, PiN is relatively solid software.

It offers valuable features such as off-market property data, customizable postcards, detailed property reports, and a marketplace for investors. The software also provides comps and thorough property reports like the “Everything Report,” customizable contract templates, and dedicated customer support. It’s also quite affordable and compensates for its lack of lead management tools by allowing integrations with a nearly endless string of software.

In summary, while you should be mindful of the negative Connected Investors PiN reviews, it’s a software worth checking out for real estate lead generation.

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