Motivated Leads Review (2024)

Motivated leads are the secret ingredient for success in real estate investing.

They offer immediate business, help investors generate referrals, and even build a stellar reputation through positive reviews and ratings.

But, as everyone knows, motivated seller leads don’t just wait around; savvy investors eagerly snap them up. How do they do it? They harness the power of services like Motivated Leads.

We meticulously researched their services and curated this comprehensive Motivated Leads review to empower you with the information to gauge whether they’re the service you need to fill your real estate leads pipeline.

• What Is Motivated Leads?
• What Does Motivated Leads Do?
• How Does Motivated Leads’ Digital Marketing & Lead Generation Platform Work?
• Who Is Motivated Leads For?
• What Does Motivated Leads Cost?
• Motivated Leads Pros & Cons
• Motivated Leads’ Competitors
• Why Choose Motivated Leads?
• Final Thoughts On Motivated Leads

What Is Motivated Leads?

Motivated Leads is a real estate digital marketing company based in Pennsylvania, USA.

The company was established in 2019 by Bryan Driscoll and Chad Keller, a duo of digital marketing experts with a strong background in real estate.

They initially offered digital advertising services to companies of all sizes. However, they later realized they were passionate about real estate investing and shifted the gears to real estate digital marketing.

According to the information and testimonials we found on the website, they’ve since generated over 5,000 motivated seller leads for 400+ clients nationwide. Most of their clientele have been with them for over a year and report a 10% average closing rate. Due to the platform's popularity, we have taken the time to write a Motivated Leads review—that way, you can decide whether or not to use it yourself.

Read Also: Motivated Sellers: How To Find And Negotiate With Them

What Does Motivated Leads Do?

Motivated Leads offers real estate digital marketing services. The marketing agency’s services are divided into two primary categories: pay-per-lead and custom marketing.

Our Motivated Leads review revealed that the company, as its name implies, gears the pay-per-leads program toward new real estate investors and charges per lead.

On the other hand, the custom marketing program is designed for investors looking to establish a brand through long-term lead-generation marketing strategies. It encompasses marketing campaigns on platforms like Facebook, LinkedIn, Google Ads, and SEO.

Some of the services the marketing agency generally offers include:

• Pay-per-lead program
• Facebook Ads
• Google Pay Per Click
• Search Engine Optimization

The Pay-Per-Lead Program

Motivated Leads’ pay-per-lead program is an entry-point digital advertising service on motivatedleads.com. It’s ideal for newbie investors looking to generate leads for the first time.

It’s also ideal for wholesalers and REI investors working on a budget since they only pay for what they need. They aren’t tied to any subscription either and can select the counties they want leads from, allowing them to specialize in markets they know best.

The most impressive bit is that every lead generated is 100% exclusive and off-market, so the user doesn’t have to compete for the lead’s attention. Should the user get a bad, invalid, or duplicated lead, they can dispute it for a full refund if they initiate the dispute within 48 hours.

Facebook Ads

Facebook ads are paid-for posts that businesses, including real estate enterprises, can use to market their products and services. They appear in user’s newsfeeds and typically look like a post from a Facebook user. With the average Facebook user clicking at least 12 ads monthly and the platform’s ads generally reaching about 1.98 billion users, Facebook ads make an excellent lead-generation tool for real estate businesses.

The platform further simplifies lead generation through its unique ad offerings. For instance, it offers a special ads category that enables marketers to target their ideal customers and engage them at the most opportune time. With special ads, real estate investors can target their customers by geographical area and based on their interests.

Another notable ad category on Facebook is the events ads. It allows users to promote upcoming events to a sizable audience. It’s a particularly ideal lead generation avenue for house flippers looking to promote an open house for a recently renovated property. Besides house flippers, other real estate investors can use Facebook to promote and drive website traffic, enhancing conversion rates.

Motivated Leads offers Facebook ad marketing to real estate investors as part of its services. The company tailors comprehensive Facebook campaigns from scratch and utilizes various ad categories to maximize lead conversion for its real estate clients.

Google Pay-Per-Click

Google pay-per-click, also known as PPC, is an advertising service that allows businesses to pay for keywords they want prioritized in Google search results. The business only pays when a user clicks on the ad. For real estate investors, PPC ads are an effective means of reaching the target audience, as they can tailor the ads to include keywords and phrases specifically related to the service they offer.

Motivated Leads extends its services to Google pay-per-click services. They oversee every aspect of the process, from researching optimal keywords for your real estate business and tracking PPC leads to measuring campaign performance to ensure lead generation success.

Search Engine Optimization For Real Estate Investors

Our Motivated Leads review revealed that the company also provides search engine optimization (SEO) services that increase an investor’s online visibility, attracting highly targeted traffic to their website. They implement SEO best practices to position the real estate investor as an authority in their niche, making prospects more likely to choose them over competitors.

Motivated Leads SEO services also include setting up and optimizing various aspects of a real estate investor’s website, creating a seamless user experience. The result? Website visitors are encouraged to explore the investor’s website, increasing the likelihood of conversion.

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How Does Motivated Leads’ Digital Marketing & Lead Generation Platform Work?

Motivatedleads.com pre-vets leads to ensure that only qualified prospects are passed on to clients.

The company includes multi-step forms featuring questions relevant to the client’s business in its advertisements to vet and qualify the leads. If a lead qualifies, they are forwarded to the real estate investor.

It’s important to note that Motivated Leads only offers exclusive leads. So, every prospect they generate through PPC, SEO, or Facebook ads is forwarded to only one investor, increasing the likelihood of conversion.

Participating investors can select their preferred geographic areas for lead generation and usually pay on a per-lead basis.

Who Is Motivated Leads For?

Motivated Leads services are ideal for:

Real Estate Wholesalers

Motivated Leads enables wholesale real estate investors to connect with home sellers by crafting Facebook ads and PPC campaigns that target properties whose owners are highly inclined to sell. These include properties in pre-foreclosure, owned by tired landlords, involved in divorce settlements, or facing inheritance complications.

In other instances, the company uses direct marketing methods to reach property owners with highly distressed properties. This enables wholesalers to enjoy a significant profit margin.

Furthermore, Motivated Leads sends the leads directly to the wholesaler’s CRM and notifies them via SMS, allowing for seamless management and timely capitalization of investment opportunities.

Real Estate Flippers

Motivated Leads services are also ideal if you’re a house flipper.

The company tailors its ads to motivated seller-led properties, like those in hoarding situations, homes facing foreclosure, or needing extensive repairs.

This diverse range enables house flippers to target leads that align with their expertise, budget, and desired profit margin, making Motivated Leads an ideal choice for house flipping lead generation.

Hybrid Real Estate Investors

With a keen understanding of the versatility required in hybrid investing, Motivated Leads targets various properties for hybrid investors to help them generate leads that align with their dynamic investing needs.

From straightforward cash properties to those suitable for MLS listings, the company provides this category of investors with an array of investment leads to explore.

With efficient lead management and direct CRM integration, Motivated Leads delivers these leads in real time, allowing hybrid investors to seize investment opportunities as they arise.

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What Does Motivated Leads Cost?

According to our Motivated Leads review, the platform charges real estate investors $300 per lead in the pay-per-lead program.

Investors seeking to enlist the service provider for their Custom Marketing package should expect to part with a minimum of $2,500 monthly. In exchange, the company will run social media campaigns and work on SEO to help them generate paid and organic traffic.

Motivated Leads Pros & Cons

Here’s a summary of the perks investors enjoy when they enlist the services of Motivated Leads:

• Pay-per-lead: Motivated Leads offers a pay-per-lead model, which allows investors, particularly those on tight budgets, to pay only for the leads they need.
• Diverse leads: Motivated Leads targets different types of leads for each investor, providing them an array of opportunities to explore
• Targeted marketing: This marketing agency doesn’t just target leads blindly; it targets the precise type an investor needs. For instance, for wholesalers and house flippers, the company focuses on marketing to distressed properties.
• Real-time lead delivery: The company sends generated leads in real time, allowing investors the competitive advantage of reaching the lead before others do.
• Seamless lead management: Motivated Leads integrates with Zapier, sending the leads directly to the investor’s CRM. This is efficient and makes lead management seamless for the investors.
• Referral program: The company offers investors money-making opportunities through its real estate leads affiliate program.

Cons

Here are some cons to anticipate when you employ Motivated Leads for real estate lead generation:

• Pay-per-lead costs might rack up quick
• The service has no mobile app

Read Also: Top 10 Best CRM For Real Estate Investors

Motivated Leads’ Competitors

Although Motivated Leads offers a unique marketing proposition, it isn’t the only company offering lead generation in the real estate market. We checked out its competitors and identified the top three:

• Placester
• PropertyBase
• Sierra Interactive

Here’s a detailed breakdown of how they fare compared to Motivated Leads

Placester

Placester is a website provider for realtors, brokers, and investors. They provide DIY website templates and IDX websites that users can easily customize and launch.

Placester also offers a Do It For Me option, in which they’ll handle all the heavy lifting involved in setting up a professional real estate website. However, note that they only set up and optimize your website; they don’t handle the other aspects of SEO.

While Motivated Leads doesn’t offer a DIY option, they take a comprehensive approach by handling all SEO tasks for you. This includes setting up the website, creating content from scratch, and managing marketing social media campaigns to drive traffic to your site.

Simply put, Placester suits investors proficient in SEO, while Motivated Leads is the way to go if you’d like help with your entire lead generation strategy.

PropertyBase

PropertyBase provides investors with lead generation and management tools. These include IDX websites with lead capture tools to drive leads, CRM, back office systems for efficient follow-up and analytics for lead tracking.

The platform even offers workspaces facilitating seamless collaboration for real estate teams.

In essence, it’s an end-to-end lead generation solution. Compared to Motivated Leads, PropertyBase is ideal for real estate investors who prefer to handle lead generation and management themselves. Motivated Leads is a good fit for users who need help with the same.

Sierra Interactive

Sierra Interactive is an all-in-one lead generation solution for the real estate market. It provides websites for organic lead generation, ad tooling to enhance lead generation efforts, and an integrated CRM for seamless lead management.

For $499.95 a month, Sierra supports up to 1,500 SMS campaigns, 1,500 dialer minutes, 250 ringless voicemails, and even a mobile app, making it more comprehensive than Motivated Leads.

However, Motivated Leads still stands as a better option because they find leads on your behalf, so your only work is to manage them.

Why Choose Motivated Leads?

Motivated Leads offers services that alleviate the burden of lead generation and follow-up for real estate investors. With the pay-per-click program, investors get the exact leads they need without being tied to contracts or subscriptions. Should a lead be invalid, they can dispute it.

On the other hand, the custom service program allows investors to build a long-term lead-generation strategy without lifting a finger. Furthermore, the leads generated in both programs are exclusive and delivered in real-time, meaning you won’t be competing for their attention with other investors.

The marketing agency also allows investors to earn some of the money they invest in its marketing programs through its real estate referral program.

Read Also: 5 Best Real Estate Referral Companies & Networks

Final Thoughts On Motivated Leads

Motivated Leads streamlines lead generation for investors, allowing them to focus on maximizing their opportunities in the real estate market.

It offers options suitable for beginners and seasoned investors. For investors aiming to establish themselves as industry authorities and build a strong brand, the company's custom marketing services blend organic and paid lead-generation strategies for immediate and long-term benefits.

Furthermore, transparency is a key feature of their operation, evident in their clear pricing structure and abundance of positive motivatedleads.com reviews and user testimonials. They also have a proven track record of successful clients.

Simply put, it’s a marketing agency whose services are worth looking into for wholesalers, house flippers, realtors, and investors seeking effective lead generation.

Are you a beginner or a seasoned real estate investor looking to take your wholesaling game to the next level? Get started by signing up for our free wholesale training program to learn from the best in the game.