Leadflow: Real Estate Software Review (2023)

The real estate marketing landscape has undergone a significant transformation over the years. Gone are the days of relying solely on traditional marketing like billboards and print advertisements. To generate high-quality leads and land ideal clients, real estate professionals, including wholesalers, rehabbers, and realtors, must leverage innovative tools.

One such tool that has emerged as a game-changer in the industry is Leadflow. 

• What Is Leadflow?
• What Are The Benefits Of Leadflow?
• How To Use Leadflow
• Leadflow vs Competitors
• Leadflow FAQ
• Is Leadflow Worth It?

What Is Leadflow?

Leadflow is an AI-based real estate lead generation software designed to cater to the needs of real estate agents, landlords, investors, and real estate brokers. Its primary purpose is to assist these professionals in identifying properties that have a higher likelihood of being sold.

In addition to its lead generation capabilities, this SaaS platform has a range of marketing tools and resources to facilitate effective interactions between real estate professionals and potential sellers, buyers, and private lenders.

By leveraging these features, users can streamline their marketing efforts, enhance client engagement, and ultimately improve their chances of closing successful deals. This Leadflow review will cover everything you need to know about it, from its benefits, and core features, to its competitive edge in the market. 

Check out this short video overview of Leadflow!

What Are The Benefits Of Leadflow?

Leadflow has features that offer real estate professionals multifaceted benefits such as:

Efficient Lead Generation

Leadflow provides comprehensive data and access to various lead types, including foreclosure activity, absentee owners, private lenders, cash buyers, renters, and more. With such tools, real estate investors can quickly identify high-quality leads and focus their marketing efforts on the most promising prospects. 

Streamlined Lead Management

Generating leads is one feat; managing them is another. Leadflow features lead nurturing tools that streamline the second part- lead management, allowing users to track and nurture prospects seamlessly and effectively. 

Advanced Analytics

With comprehensive analytics and reporting features, Leadflow empowers businesses to gain valuable insights into their performance, identify trends, and make data-driven decisions.

Learn how to invest in real estate without spending a dime on marketing! Join Alex Martinez at his FREE training to learn how to get started with house flipping and wholesaling.

How To Use Leadflow: Real Estate Software Features

You can use lead flow to generate leads, and follow up on them, market your real estate business, and even compare investment property profitability.

The platform boasts a wide range of features under three main categories: lead generation, nurturing, and marketing. Let’s dive into each category and explore what each offers below. 

Leadflow Lead Generation Features

Leadflow’s deal generation features include:

Lead pipes

Leadpipes is a private search engine that unlocks access to up to 20 lead types and various data combinations, such as foreclosure activity, absentee owners, and private lenders. As a result, investors can target and focus their efforts on the most relevant prospects, whether interested in foreclosure properties or cash buyers.

Besides different lead types, Leadpipes offers access to diverse data categories like tax assessor data, deed and mortgage data, and legal records. These data categories allow investors to gather crucial property information, such as property size and building year. Consequently, users can combine various data categories to fine-tune the lead generation process. By layering different data points, such as tax assessor data (property details like square footage, lot size, beds, and baths) with other relevant information, investors can create customized lead lists that match their specific criteria.

This level of customization helps refine the lead generation process and enables investors to identify properties that meet their investment preferences.

It also equips users with the necessary insights to make informed buying decisions and evaluate the profitability potential of any property they may have eyes on. 

In addition to making informed decisions, access to different data categories simplifies the research process for real estate investors. Instead of manually scouring multiple sources for property details, investors can rely on Leadflow's consolidated platform to access relevant information conveniently. This saves time and effort, allowing investors to conduct efficient research and due diligence on potential properties.

AI-Based Sellability Scores

Leadflow’s lead generation stack also includes artificial intelligence-based sellability scores. The platform’s AI algorithm compiles extensive data points and real estate transactional data to assign sellability scores between 0-1000 to each property. 

These artificial intelligence scores, categorized as Retail, Rental, and Wholesale, provide users with valuable insights into properties with the highest propensity to sell within the next 90 days. This feature is handy for real estate agents, landlords, wholesalers, and investors looking to target specific market segments effectively. 

Dynamic List Stacking Tool

Leadflow’s list stacking tool allows users to layer multiple lead types, creating customized “super lists” that align with their lead marketing goals. By combining different lead types, such as out-of-the-state absentee owners, high equity leads, and bored investors, users can generate highly targeted lists tailored to their desired demographics.

This allows for precise marketing campaigns that address these specific leads' unique needs and motivations. 

Powerful Search Tool

With nationwide access to a vast database of real estate properties, Leadflow's search tool empowers users to narrow their investment focus to specific areas, streets, or even individual properties. Conversely, they can target their efforts precisely, ensuring they have access to the most relevant information for their business strategies.

Lead Nurturing/Management Tools

Lead nurturing is essential in the lead management process, allowing real estate professionals to cultivate and maintain engagement with potential clients over time. The goal is to stay top-of-mind with leads, build trust, and guide them through decision-making. Check out the lead nurturing tools available on Leadflow:

Direct Mail Engine

Leadflow has a direct mail engine designed to allow users to set up and automate single-step or multi-touch direct mail campaigns using tested and proven postcards and letters. With options for customizable designs or integration of custom pieces, users can convert their refined leads into deals through effective direct mail campaigns.

Skip Tracing 

Leadflow’s skip-tracing function allows real estate professionals to locate contact information for off-market properties owned by motivated leads. By accessing difficult-to-obtain contact information, users can reach out to potential leads via phone or email, offering them opportunities they may not have previously considered.

SMS Marketing 

Leadflow's built-in mobile marketing platform handles automated voice and text broadcasts, phone redirects, and voice mailboxes, making SMS marketing campaigns seamless and easy to manage. Users can create and monitor effective SMS campaigns with just a few clicks, enabling direct and efficient communication with their target audience.

Marketing Library

Leadflow provides a comprehensive marketing library with tested and proven printable real estate marketing tools and materials. This includes postcards, letters, brochures, yard signs, and credibility kits, which help generate leads, build brand awareness, and establish credibility in the market.

Innovative Comping Tool

A reliable comping tool is essential for real estate investors and wholesalers. Leadflow's comping tool offers over 20 dynamic filters, allowing users to find the most accurate comparables. Users can identify properties with similar characteristics, such as lot size, distance, year built, and specific features like AC, basement, pool, or patio.

As a result, instead of relying solely on intuition or incomplete information, the user can rely on the comprehensive data provided by the comping tool to make more accurate assessments. This helps them avoid overpaying for or underpricing a property when selling, ensuring they make better financial decisions.

Leadflow’s comping tool also saves real estate players significant time and effort in the research process. Instead of manually searching and analyzing comparable sales data, the tool aggregates and presents the information in a user-friendly format. This streamlines the evaluation process and allows real estate players to quickly assess the value of multiple properties, identify potential opportunities, and tailor their marketing or investment strategies accordingly.

Even better, Leadflow’s comping tool generates on-demand, professional comparable sales reports meaning wholesalers and other Lead Flow users can now negotiate their next deal armed with comprehensive data.

Check out this short video that explains Leadflow's comping tool!

Read Also: Real Estate Comps: The (ULTIMATE) Guide

Leadflow vs Competitors

Here’s how Leadflow performs in comparison to its competition:

Leadflow vs Realeflow

Realeflow is a comprehensive real estate investing software whose features include lead tracking, custom websites deal analysis tools, direct mail campaigns, CRM functionality, and project management tools. It provides a more all-in-one solution for real estate investors, offering a broader range of features beyond lead generation.

While both Leadflow and Realeflow offer lead generation capabilities, Leadflow specifically targets lead generation and prospecting needs with its specialized features. Realeflow, on the other hand, provides a more comprehensive suite of tools for real estate investors.

The choice between the two ultimately depends on the specific needs and preferences of the user. Real estate professionals focused primarily on lead generation and prospecting may find Leadflow's specialized features more suitable. In contrast, those seeking a broader range of real estate investing tools may prefer Realeflow's comprehensive platform.

Leadflow vs Batch Leads

Leadflow and Batch Leads are two competitive real estate lead generation platforms offering similar features and functionalities. Both platforms provide comprehensive data, advanced lead generation and management features, SMS texting capabilities, direct mail campaigns, search functions, and skip tracing tools.

While both Leadflow and Batch Leads offer robust features, Leadflow's additional functionalities in search, AI-based scoring, and list stacking give it an edge in providing more advanced and tailored lead generation capabilities. The AI-based sellability scores provided by Leadflow are a particularly stand-out feature because they offer valuable insights into the likelihood of a property selling in the next 90 days, helping users focus their efforts on the most promising leads. 

Leadflow vs kvCore

Leadflow and kvCORE are both powerful platforms with distinct features catering to the needs of real estate professionals. Leadflow excels in lead generation, data insights, and marketing tools, while kvCORE focuses on lead management, automation, and CRM capabilities.

KvCORE has a built-in mobile dialer to ensure agents never miss an important call. On the other hand, Leadflow offers advanced search options, AI-based sellability scores, and dynamic list stacking, enabling users to generate targeted leads and assess their sales propensity. 

KvCore boasts an AI-driven automation follow-up system and a landing page builder while Leadflow offers nationwide lead types, data combinations, and comprehensive marketing resources, facilitating effective interaction with sellers, buyers, and private lenders. 

Both platforms are pretty good at what they do, and whether to opt for either depends on what one needs. 

Leadflow vs PropStream

PropStream is a data-driven platform that provides extensive property data and analytics. It offers property search, comparable analysis, owner information, foreclosure data, and market trends. With PropStream, users can access a wealth of property-related information and make informed investment decisions.

PropStream focuses on data analysis and property research. Leadflow's strength lies in its lead generation capabilities, targeting motivated real estate leads and providing tools to interact with them effectively. PropStream, on the other hand, excels in providing comprehensive property data and market insights.

Read Also: PropStream Review: Pricing, Features, & Is It Worth It?

Despite the convenience offered by Leadflow, it is important to remember that real estate investing involves complexities that software alone may not cover. This is where Real Estate Skills FREE Training Course comes in.

Our comprehensive courses offer expert guidance and hands-on techniques that complement Flipster's tools. Our mission is to help you successfully navigate the dynamic world of real estate investing, equipping you to make informed decisions and maximize your profit potential.

Leadflow FAQ

1. What Is The Price Of Leadflow?

Leadflow has two subscription plans: Leadflow Market, and Leadflow Market+(Plus). Leadflow market is the basic version. For $49 a month, it offers access to the platform data marketing tools, nationwide off-market property search, 8 lead types, skip tracing, direct mail engine, marketing, a lite CRM, unlimited contacts, 1 AI Zip code, and a bonus start course.

As for the Market Plus, the premium version goes for $99 a month. It includes all features on the basic, with more lead types, a comping engine, additional zip codes, an SMS marketing engine, dynamic list stacking, more zip codes, and even a Facebook Marketing Masterclass. 

2. How Credible Is Leadflow?

Leadflow is not just an online entity but a credible player in the real estate industry since 2016. Leadflow has a physical headquarters located on 23rd Street in New York further adds to its credibility. In addition to its established history and physical headquarters, Leadflow further enhances its credibility through its authoritative website, which provides valuable case studies and testimonials from real users.

This accessibility allows potential users to evaluate the experiences of others and make an informed judgment about the platform's credibility.

3. Does Leadflow Have A CRM?

There’s no specific mention of Leadflow having a built-in Customer Relationship Management (CRM) system. The focus of Leadflow appears to be primarily on lead generation, prospecting, marketing, and providing tools for real estate professionals to find and assess potential leads.

However, it's important to note that Leadflow integrates with or offers compatibility with external CRM systems such as Podio, Salesforce, and Zoho. You can even download up to 15,000 leads directly into your CRM. 

4. Is There A Leadflow App?

Yes, Leadflow has a mobile app available for both Android and iOS apps. This means one can find leads on the go, and makes lead generation tasks like driving for dollars so much easier. 

5. How Do I Cancel My Leadflow Subscription?

Review the terms and conditions of your Leadflow subscription. Reach out to Leadflow's customer support team. You can typically find their contact information on their website or in your account settings. They will provide you with instructions and may ask for relevant account details to verify your identity.

Finally, follow the instructions provided by the customer support team to cancel your subscription. Remember to cancel your subscription within any specified notice period to avoid being billed for the next billing cycle.

Is Leadflow Worth It?

Leadflow offers a range of lead generation tools and features that can help streamline and optimize your lead generation efforts. The platform also offers access to comprehensive data, such as tax assessor data and demographic information.

This data features valuable insights for real estate professionals. In a nutshell, the decision of whether it's worth it or not depends on your specific objectives. That's why at Real Estate Skills, we offer an online course designed to provide a comprehensive understanding of real estate investing, with or without marketing spend. By coupling a tool like Leadflow with the knowledge gained from our course, you'll be better equipped to maximize your real estate investment efforts.

*Disclosure: Real Estate Skills is not responsible for the information provided by Leadflow or on its respective website. Leadflow is an independent company which provides real estate services to investors. Real Estate Skills trains on using Leadflow and the benefits of using the service but is not responsible for the content it provides.