Best Places To Buy Rental Property In North Carolina For 2025

Investors are scouring the state for the best places to buy rental property in North Carolina—and for good reason. While home prices have surged nationwide over the past five years, North Carolina remains a relatively affordable and highly desirable market for investors. With its strong economy, population growth, and landlord-friendly laws, the state has become a top destination for real estate investors looking to maximize cash flow and long-term appreciation. Compared to its pricier East Coast neighbors, North Carolina offers higher profit margins and more opportunities for both new and experienced investors.

For long-term buy-and-hold investors, knowing where to invest in North Carolina can mean the difference between average returns and building real wealth. In this guide, we’ll break down everything you need to know about finding the right markets and rental property opportunities in North Carolina.

Here’s what we’ll cover:

• Why North Carolina Is One of The Best Places To Buy Rental Property
• Top 15 Best Places To Buy Rental Property In North Carolina
• The Best Places To Buy Rental Property In North Carolina: FAQ

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Read Also: Best Places To Buy Rental Property In 2025 For Investors

Why North Carolina Is One of The Best Places To Buy Rental Property

When it comes to the best places to buy rental property in North Carolina, the state offers a compelling mix of affordability, strong rental demand, and long-term appreciation potential. With a rapidly growing population, a diverse economy, and landlord-friendly policies, the best places to buy rental property in North Carolina 2025 are as close to a “sure thing” as you can get in any other market. Whether you're looking for short-term rental opportunities in high-tourism areas or long-term rental income in booming metro markets, North Carolina offers something for every investor.

In this section, we’ll break down why the best places in North Carolina for rental income properties are too good to pass up, highlighting key factors that make it an ideal real estate investment market:

• Surging Population Growth & High Rental Demand
• Affordable Home Prices & Strong ROI Potential
• Business-Friendly Economy & Job Market Strength
• Landlord-Friendly Laws & Investor Incentives
• Thriving Tourism & Short-Term Rental Opportunities
• Booming College Towns & Student Housing Demand

Each of these reasons strengthens the case for why North Carolina remains one of the best places to buy rental property in 2025, whether you're targeting cash flow, appreciation, or a hybrid of both strategies.

Read Also: How To Invest In Real Estate In North Carolina: Top Strategies In 2025

Surging Population Growth & High Rental Demand

If you're wondering about the best places to buy rental property in North Carolina, one of the most reassuring factors is the state’s surging population and growing demand for rental housing. North Carolina is already home to 10,439,388 people, and projections from the North Carolina Office of State Budget and Management estimate that number will swell to 15.37 million by 2060. That kind of population growth translates into long-term stability and an increasing pool of potential tenants for rental property owners.

At its current population, North Carolina’s rental vacancy rate stands at 11.8%, but as more people move into the state, the demand for housing is expected to tighten significantly. Cities like Charlotte, Raleigh, and Durham are among the best places to buy rental property in North Carolina 2025, thanks to their influx of new residents and booming job markets. The trend is clear—North Carolina’s population is expanding, and as demand for housing grows, rental property owners stand to benefit from lower vacancy rates, rising rents, and strong appreciation.

For those wondering where to buy rental property in North Carolina, looking at areas with high inbound migration and employment opportunities is key. With its rapid population growth and increasing housing demand, North Carolina offers an attractive, long-term opportunity for real estate investors.

 Affordable Home Prices & Strong ROI Potential

One of the biggest reasons North Carolina remains an attractive market for real estate investors is its affordability compared to other East Coast states. As of early 2025, the median home value in North Carolina is $327,215, according to Zillow, which is significantly lower than the national median of $355,328. This makes North Carolina one of the best states to buy rental property, especially for investors looking to maximize their buying power.

On top of affordability, home values in North Carolina continue to appreciate steadily, with a year-over-year increase of 2.0%. While that may seem modest compared to previous years, it signals stability and long-term growth potential. Meanwhile, average rent prices in North Carolina sit at around $1,800 per month, offering solid rental income potential.

Although rental rates are slightly below the national average, they can be more attractive in the most profitable rental markets in North Carolina, where demand is highest. Investors can find the best cities in North Carolina for passive real estate income by targeting areas with strong job markets, growing populations, and high occupancy rates. By carefully selecting the right market, investors can generate steady income while benefiting from property appreciation over time.

Business-Friendly Economy & Job Market Strength

One of the biggest reasons North Carolina is one of the best places to buy rental property is its thriving economy and expanding job market. The state has become a major hub for tech, healthcare, and finance, attracting professionals and businesses at a record pace. With a 59.5% employment rate, North Carolina’s workforce is stronger than the national average, providing a solid foundation for a growing rental market.

The state’s booming tech industry, particularly in the Research Triangle (Raleigh, Durham, and Chapel Hill), has drawn top employers like Apple, Google, and IBM. Meanwhile, the healthcare sector is thriving, with major institutions such as Duke Health and Atrium Health leading the way. As a result, North Carolina has a highly educated workforce—36.8% of residents hold a bachelor's degree or higher, outpacing the national average of 36.2%.

With a median household income of $70,804, many North Carolina residents have the financial stability to support a strong rental market. Investors looking for the best areas in North Carolina for rental properties should focus on cities with strong job markets, as these areas tend to attract long-term renters. For those searching for the best places in North Carolina to buy rental property, targeting regions with a steady influx of professionals can lead to strong occupancy rates, consistent rental income, and long-term appreciation.

Landlord-Friendly Laws & Investor Incentives

One of the biggest advantages of North Carolina rental property investment opportunities is the state's landlord-friendly laws, which make owning and managing rental properties more favorable than in many other states. North Carolina provides clear legal protections for landlords, making it easier to enforce leases, remove non-paying tenants, and maintain control over rental properties.

For starters, North Carolina has no rent control laws, meaning landlords can adjust rental prices based on market demand without restrictions. Additionally, the state has efficient eviction laws, allowing landlords to remove tenants who fail to pay rent within about 30 days (if the proper legal procedures are followed). This protects investors from prolonged losses due to non-paying tenants.

Another benefit is that security deposit laws favor landlords, allowing them to request up to two months’ rent for long-term leases and one-and-a-half months for month-to-month agreements. This ensures landlords have financial protection against property damages or missed rent payments.

Additionally, North Carolina offers tax incentives for real estate investors, including property tax deductions, mortgage interest deductions, and depreciation benefits. With these financial advantages, investors searching for the best places to invest in rental property in North Carolina can find excellent long-term profitability.

For those looking at the best cities for rental properties in North Carolina, targeting areas with strong demand and minimal legal barriers can lead to higher cash flow and lower operating risks. Whether you’re focused on short-term rentals or long-term leases, North Carolina real estate investment locations provide a welcoming environment for landlords aiming to maximize their returns.

Read Also: Top Landlord-Friendly States 2025: Where to Invest Now

Thriving Tourism & Short-Term Rental Opportunities

North Carolina's diverse attractions make it a prime destination for tourists, presenting lucrative opportunities for investors in short-term rental properties. From bustling urban centers to serene coastal towns and mountain retreats, the state offers a variety of locales ideal for Airbnb investments. Here are some of the best places to buy rental property in North Carolina for Airbnb:

• Asheville: Nestled in the Blue Ridge Mountains, Asheville is renowned for its vibrant arts scene and historic architecture. The city attracts numerous visitors annually, making it one of the best cities in North Carolina for Airbnb investment. Popular neighborhoods like Montford and Historic Biltmore Village are particularly sought after by tourists.
• Charlotte: As North Carolina's largest city, Charlotte boasts a dynamic economy and a plethora of attractions, including the NASCAR Hall of Fame and a thriving culinary scene. Short-term rentals here have an average occupancy rate of 51% and a daily rate of $194, resulting in an annual revenue of approximately $16,608. 
• Raleigh: The state capital offers a blend of cultural landmarks and educational institutions. Airbnb hosts in Raleigh experience an average occupancy rate of 63% with a daily rate of $127, leading to an annual revenue of around $29,000.
• Carolina Beach: This coastal town is a favorite among beachgoers. Short-term rentals here boast a median occupancy rate of 61% and an average daily rate of $200, culminating in an annual revenue of about $45,000.

Investing in the best areas in North Carolina to buy investment property can yield substantial returns, thanks to the state's robust tourism industry and the growing popularity of short-term rentals.

Booming College Towns & Student Housing Demand

North Carolina is home to some of the most well-known universities in the country, making it a prime location for investors looking to capitalize on student housing demand. With over 50 colleges and universities across the state, student renters make up a significant portion of the housing market. Owning rental properties in college towns offers a reliable source of income, as demand remains consistent year after year. Investors searching for the best cities in North Carolina for rental property investing in 2025 should strongly consider markets with a strong student population.

One of the best rental markets in North Carolina for student housing is Chapel Hill, home to the University of North Carolina at Chapel Hill. With over 32,000 students and a high percentage of out-of-state enrollees, the demand for off-campus housing is always strong. Rental properties in this area tend to have lower vacancy rates, as students typically sign year-long leases.

Similarly, Raleigh, home to North Carolina State University (NC State), is a top contender. With a student population exceeding 36,000, the area offers investors a steady stream of tenants. On average, an apartment in Raleigh rents for around $1,850 per month, which is higher than the state average—offering a great opportunity for cash flow.

Another standout market is Durham, where Duke University attracts thousands of students annually. With high tuition and a large international student population, Duke students often rent in high-end areas, making this one of the best places to buy rental property in North Carolina for cash flow. Many investors opt for single-family homes and convert them into student rentals, maximizing their rental income.

Investors wondering where to buy cash-flowing rental properties in North Carolina should also look at Greensboro, home to the University of North Carolina at Greensboro and North Carolina A&T State University. With a combined student population of over 40,000, the rental demand in Greensboro remains high, and the cost of acquiring rental properties is much lower than in other parts of the state.

With steady tenant demand, competitive rental rates, and low vacancy risks, student housing presents an excellent opportunity for investors looking to enter the best rental markets in North Carolina and earn strong returns.

Top 15 Best Places To Buy Rental Property In North Carolina

Now that we’ve covered why North Carolina is a great state for real estate investing, let’s get into the best cities to buy rental property. From high-growth metro areas to charming small towns, the best places to buy rental property in North Carolina offer investors a mix of affordability, strong rental demand, and appreciation potential.

Some markets thrive on short-term vacation rentals, while others are perfect for long-term cash-flowing properties. Whether you're looking for high rental yields, student housing demand, or appreciation in an up-and-coming market, North Carolina has it all.

In this section, we’ll highlight the best North Carolina cities for rental property investments, covering their affordability, rental demand, appreciation trends, and which property types perform best. Here are the best North Carolina cities for buying investment properties in 2025:

• Charlotte: Booming economy, high rental demand, and strong appreciation potential.
• Raleigh: Thriving tech industry, rapid population growth, and steady rental market.
• Durham: Strong job market, Duke University student demand, and high rental rates.
• Greensboro: Affordable housing market with excellent cash flow opportunities.
• Winston-Salem: Growing healthcare and tech industries, plus solid rental demand.
• Asheville: One of the best places in North Carolina for Airbnb investments.
• Fayetteville: Military presence ensures consistent rental demand and affordability.
• Wilmington: Coastal hotspot with strong appreciation and vacation rental potential.
• Chapel Hill: College town with high demand for student housing and high rental rates.
• Cary: Affluent suburb with great appreciation potential and low vacancy rates.
• High Point: Affordable homes, growing economy, and reliable long-term tenants.
• Hickory: One of North Carolina’s emerging rental markets with rising property values.
• Jacksonville: Military-driven rental demand with stable tenant occupancy rates.
• New Bern: Charming waterfront town with short-term rental income potential.
• Boone: College town with steady rental demand from Appalachian State University.

Each of these best places to buy rental property in North Carolina offers unique opportunities for investors. Whether you're looking for cash-flowing rentals, appreciation potential, or short-term vacation income, there’s a city in North Carolina that fits your investment strategy. Now, let’s break down each city and why it made the list.

Charlotte, NC

Charlotte is one of the best places to buy rental property in North Carolina, and the numbers prove it. With a population of 874,579 and an employment rate of 69.7%, the city boasts a strong workforce and consistent demand for housing. What makes Charlotte stand out is its high median household income of $80,581, which is significantly above the national average of $70,804. This signals that many residents can afford higher rent payments, making it easier for landlords to achieve strong returns.

Additionally, Charlotte’s median gross rent of $1,656 is well above the state’s average of $1,245, offering rental property owners solid income potential. With a homeownership rate of just 50.2%, compared to North Carolina’s 66.3%, a large portion of the population rents, ensuring steady tenant demand. Combine this with a median home value of $391,658, and Charlotte’s rental yield potential makes it one of the best places to buy rental property in Charlotte, NC.

For investors looking to capitalize on the North Carolina rental property market, Charlotte offers a thriving economy, strong job market, and high-income renters willing to pay premium rates. Whether targeting long-term rentals or short-term Airbnb properties near Uptown, the Queen City remains an ideal location for building wealth through real estate.

Raleigh, NC

Raleigh is one of the best places to buy rental property in North Carolina, offering investors a winning combination of high rental demand, strong employment rates, and an expanding economy. With a population of 467,665 and an impressive employment rate of 70.7%, Raleigh’s job market is booming, attracting professionals from across the country. This is reflected in the city’s median household income of $86,309, well above the national average of $70,804, signaling strong tenant affordability and rental stability.

Raleigh’s median gross rent of $1,591 surpasses the state average of $1,245, making it a profitable market for rental property owners. With a homeownership rate of just 50.0%—far lower than the state’s 66.3%—a significant portion of residents rent, ensuring a steady flow of tenants. The median home value sits at $431,795, reflecting the city’s appreciation potential in the North Carolina real estate investment market.

Beyond the numbers, Raleigh benefits from its status as part of the Research Triangle, home to major universities and tech hubs, making it one of the best places in North Carolina to invest in real estate. The influx of students, tech professionals, and corporate employees keeps rental demand high, and investors can take advantage of both long-term rentals and Airbnb properties catering to business travelers. Whether you’re looking for cash flow or long-term appreciation, Raleigh ranks among the best places to buy rental property in Raleigh, NC for savvy investors.

Durham, NC

Durham, NC, is a prime destination for real estate investors looking for long-term growth, strong rental demand, and appreciation potential. Home to Duke University and the Research Triangle Park (RTP), the city attracts a steady influx of students, tech professionals, and healthcare workers—all of whom fuel demand for rental properties. With a population of 285,527, Durham has become a magnet for those seeking high-paying jobs in biotech, pharmaceuticals, and software development, making it one of the best places to buy rental property in North Carolina.

The median home value in Durham sits at $396,291, while the median gross rent is around $1,589—both of which signal a healthy rental market with solid cash flow potential. The city’s homeownership rate of 51.5% is lower than the state average, meaning a large percentage of the population prefers renting over owning, which is great news for landlords. Additionally, job growth in Durham has consistently outpaced the national average, ensuring a continuous stream of new residents in need of housing.

For investors looking for the best cities in North Carolina for buy-and-hold real estate investing, Durham stands out as an ideal option. Its blend of a high-earning tenant base, top-tier universities, and a growing job market makes it a resilient and profitable rental market for years to come.

Greensboro, NC

Greensboro, NC, is one of the best places to buy rental property in the state, thanks to its affordable housing market, strong job growth, and steady rental demand. As part of North Carolina’s Piedmont Triad, Greensboro has a diverse economy fueled by manufacturing, logistics, healthcare, and education, making it a stable choice for long-term real estate investment. With a population of 299,035, the city is large enough to provide ample investment opportunities but still maintains a lower cost of living compared to major metro areas like Charlotte and Raleigh.

The median home value in Greensboro is $253,202, making it one of the most affordable housing markets in the state. Meanwhile, the median gross rent is approximately $1,199, offering investors an attractive price-to-rent ratio. With a homeownership rate of 51.3%, a significant portion of the population prefers renting, ensuring a steady demand for rental properties.

Greensboro’s multiple universities, including the University of North Carolina at Greensboro and North Carolina A&T, contribute to a consistent need for student housing, while the city's growing job market continues to attract young professionals. Investors looking for cash-flowing properties will find excellent opportunities in Greensboro’s up-and-coming neighborhoods and suburban rental markets, making it a top-tier location for buy-and-hold real estate investors.

Winston-Salem, NC

Winston-Salem is a hidden gem for real estate investors looking for steady, long-term rental income. Unlike North Carolina’s bigger metro areas, it offers a unique blend of affordability, historic charm, and economic stability that makes it one of the best places to buy rental property in Winston-Salem, NC. Known as the "Twin City," Winston-Salem boasts a strong local economy supported by industries like healthcare, finance, and higher education, ensuring a consistent pool of renters, from professionals to students and families.

What sets Winston-Salem apart is its slow, steady appreciation and high rental demand. It doesn’t experience the same dramatic price surges as Charlotte or Raleigh, making it ideal for investors who prioritize stable, long-term returns over short-term market swings. With a growing downtown scene, a thriving arts district, and a lower cost of living, Winston-Salem is drawing in renters who want affordability without sacrificing urban conveniences.

For investors eyeing buy-and-hold opportunities, the city is one of the best North Carolina cities for long-term rentals. Whether it’s single-family homes in suburban areas or multifamily units near Wake Forest University, rental properties in Winston-Salem offer reliable cash flow and future appreciation potential.

Asheville, NC

Asheville stands out as one of the best places to buy rental property in North Carolina, thanks to its booming tourism industry, steady rental demand, and strong property appreciation. With a population of 94,589 and an employment rate of 62.5%, the city attracts a mix of professionals, retirees, and remote workers looking for a high quality of life. While the median household income of $66,032 is slightly below the national average of $70,804, Asheville remains a desirable location where people are willing to pay a premium for rentals, making it one of the best North Carolina cities for real estate appreciation.

Rental demand in Asheville is solid, with a median gross rent of $1,377, surpassing the state average of $1,245. The homeownership rate of 52.8% is significantly lower than the state’s 66.3%, meaning a substantial portion of residents are renters. With a median home value of $466,883, Asheville presents a unique opportunity for investors seeking properties that steadily appreciate while generating cash flow.

What truly sets Asheville apart is its vibrant tourism scene and outdoor attractions. As a gateway to the Blue Ridge Mountains, the city draws millions of visitors each year, creating a strong market for both long-term and short-term rentals. Investors looking for where to invest in North Carolina rental property for cash flow should consider Asheville, as Airbnb and vacation rentals perform exceptionally well. Whether you’re targeting steady rental income or long-term appreciation, Asheville ranks among the best places to buy rental property in Asheville, NC for real estate investors.

Fayetteville, NC

Fayetteville, NC, is a prime market for real estate investors looking for steady rental income and long-term appreciation. Home to Fort Liberty (formerly Fort Bragg), one of the largest military bases in the world, Fayetteville offers a constant demand for rental properties, making it one of the best cities for real estate investing in North Carolina. The military presence ensures a reliable stream of tenants, many of whom prefer to rent rather than buy due to shorter station assignments. This makes single-family homes, townhouses, and small multifamily units excellent investment choices.

Beyond the military market, Fayetteville’s affordable home prices and steady job growth create strong North Carolina rental property investment opportunities. The city has been revitalizing its downtown, adding new businesses, restaurants, and attractions, which is drawing in young professionals and families looking for rental options.

For investors, the future looks bright—Fayetteville is experiencing ongoing infrastructure improvements and economic development, keeping demand high for both short-term and long-term rentals. As the city continues to grow and diversify beyond the military sector, investing in rental property here offers a mix of affordability, strong rental demand, and long-term value appreciation.

Wilmington, NC

Wilmington is one of the best places to buy rental property in North Carolina, thanks to its booming coastal economy, strong rental demand, and thriving tourism industry. With a population of 115,451 and an employment rate of 63.7%, the city attracts a mix of young professionals, retirees, and students, ensuring a steady pool of renters. The median household income of $71,362 sits slightly above the national average of $70,804, supporting a healthy rental market where tenants can afford competitive rents. Wilmington’s median gross rent of $1,437 is notably higher than the state average of $1,245, making it one of the best North Carolina cities for rental property investments.

What makes Wilmington stand out is its coastal appeal and diverse economy, which includes strong industries like film production, healthcare, and education. The city’s homeownership rate of just 47.7%—significantly lower than the state average of 66.3%—indicates a strong preference for renting, presenting a great opportunity for landlords. With a median home value of $404,937, investors can find properties that offer both cash flow and long-term appreciation.

Additionally, Wilmington’s beaches and historic charm make it a hotspot for vacation rentals and short-term stays, driving even greater demand. For investors wondering where to buy investment properties in North Carolina, Wilmington provides a unique mix of high rental yields and long-term appreciation potential. Whether you’re considering a beachfront Airbnb or a long-term rental in a growing job market, Wilmington ranks among the best places to buy rental property in NC.

Chapel Hill, NC

Chapel Hill, NC, is a top-tier market for student housing investments, thanks to its status as home to the University of North Carolina at Chapel Hill (UNC)—one of the most prestigious public universities in the country. With over 32,000 students enrolled, rental demand is high, especially for off-campus housing, making it one of the best cities for real estate investing in North Carolina. Since many students, graduate students, and even faculty members prefer to live off-campus, investors can capitalize on steady, predictable rental income year after year.

The best investment properties in Chapel Hill include single-family homes near campus, duplexes, and small multifamily buildings, as these appeal to groups of students looking to split rent. Investors who cater to student housing by offering furnished rentals and flexible lease terms can command even higher rents.

Looking ahead, North Carolina rental property investment opportunities in Chapel Hill remain strong, as UNC continues to expand its enrollment and research programs. With a growing reputation as a hub for healthcare and technology, the demand for rentals isn’t limited to students—young professionals and university staff also contribute to the strong rental market. For investors seeking long-term appreciation and consistent tenant turnover, Chapel Hill is an excellent choice.

Cary, NC

Cary, NC, is one of the most attractive North Carolina real estate investment locations, thanks to its strong economy, top-rated schools, and high quality of life. As a suburb of Raleigh and part of the booming Research Triangle, Cary consistently draws high-income professionals, families, and tech workers, making it a prime spot for long-term rental investments. The area's low crime rate, excellent public schools, and abundant parks make it especially appealing to families, driving demand for single-family rental homes and upscale townhomes.

For investors wondering where to buy rental property in North Carolina, Cary offers strong appreciation potential and steady rental demand. Home values continue to rise, yet the city remains more affordable than other tech-driven hubs across the country, making it easier for investors to secure properties that generate solid returns.

The North Carolina rental property market in Cary is especially promising for investors looking to attract stable, long-term tenants. Unlike cities with fluctuating seasonal demand, Cary benefits from consistent population growth and a thriving job market, helping landlords maintain high occupancy rates and strong rental income. With its combination of affordability, desirability, and economic stability, Cary remains a top choice for real estate investors looking for long-term growth.

High Point, NC

High Point stands out as one of the best places to buy rental property in North Carolina, offering investors a low-cost entry point, strong rental demand, and steady appreciation potential. With a population of 114,059 and an employment rate of 58.3%, High Point is an active market, particularly for workforce housing and affordable rental properties. The city’s median home value of just $237,009 is significantly lower than the state median of $327,215, making it one of the most affordable markets for investors looking to maximize cash flow. Pair that with a median gross rent of $1,088, and investors can still find profitable buy-and-hold opportunities despite the lower-than-average rents.

High Point’s economy is heavily influenced by the furniture, manufacturing, and logistics industries, attracting steady employment and long-term renters. The city is also home to High Point University, which contributes to rental demand from students, faculty, and staff. Additionally, the homeownership rate of 54.3%—well below the state average of 66.3%—means a larger portion of residents prefer renting over buying, giving landlords a strong tenant base.

For investors looking for long-term appreciation and reliable rental income, High Point ranks among the best cities in North Carolina for buy-and-hold real estate investing. The combination of low property costs, a growing economy, and steady rental demand makes it an ideal market for investors seeking both cash flow and long-term equity growth.

Hickory, NC

Hickory, NC, is one of the most underrated real estate markets in North Carolina, offering investors a combination of affordability, strong rental demand, and future growth potential. Nestled in the foothills of the Blue Ridge Mountains, Hickory has historically been known for its furniture manufacturing industry, but in recent years, it has evolved into a diverse economic hub with strong job growth in manufacturing, healthcare, and technology. This shift has brought new residents looking for affordable housing, creating an excellent opportunity for rental property investors.

The city’s low cost of living and below-average home prices make it an ideal market for those looking to secure cash-flowing rental properties without the high price tags found in larger metro areas. Single-family homes and small multifamily properties perform well here, as families and young professionals seek housing in a city that offers job opportunities and a high quality of life.

For investors thinking long-term, Hickory’s location between Charlotte and Asheville positions it for continued growth. As these larger cities expand, Hickory will likely see an influx of renters seeking affordability while staying within commuting distance of major job markets. With rising demand and room for appreciation, Hickory presents a golden opportunity for investors looking to buy and hold real estate in North Carolina.

Jacksonville, NC

Jacksonville, NC, offers a unique and highly stable rental market, making it one of the best places in North Carolina for rental property appreciation. With a population of 72,723, the city is home to Marine Corps Base Camp Lejeune, which drives consistent housing demand from military personnel and their families. The homeownership rate of just 35.1%—significantly lower than the state average of 66.3%—shows that a majority of residents prefer renting over buying, creating steady demand for rental properties.

With a median home value of $244,754, Jacksonville is an affordable entry point for investors looking for strong returns. The median gross rent of $1,320 is competitive, especially given the city’s military housing allowances and government-backed rental subsidies, which provide consistent and reliable rental income for landlords. Investors who purchase rental properties in Jacksonville can benefit from stable tenant demand and relatively low vacancy risks.

For those wondering where to invest in rental property in North Carolina for passive income, Jacksonville presents an excellent opportunity. The combination of military-driven demand, affordability, and rental stability makes it an ideal market for long-term buy-and-hold investors looking to generate consistent cash flow and equity growth over time.

New Bern, NC

New Bern, NC, is a hidden gem for real estate investors looking for affordability, strong rental demand, and a growing tourism market. As North Carolina’s first capital and a charming coastal city, New Bern attracts a mix of long-term renters, retirees, and short-term vacationers who are drawn to its waterfront views, rich history, and laid-back lifestyle. Investors looking for consistent rental income will find success with both single-family homes for long-term tenants and short-term rental properties catering to visitors exploring the city’s historic downtown, Tryon Palace, and the nearby beaches of the Crystal Coast.

With home prices still relatively affordable compared to other coastal areas in North Carolina, New Bern offers strong cash flow potential for investors. The city is also experiencing steady population growth, fueled by remote workers and retirees looking to escape high-cost urban markets while still enjoying the benefits of coastal living.

For those looking at long-term appreciation, New Bern’s expanding local economy, bolstered by tourism, healthcare, and military jobs at nearby Marine Corps Air Station Cherry Point, adds stability to the rental market. As demand for rentals continues to rise, this historic waterfront town offers an attractive mix of affordability, rental income potential, and long-term growth opportunities for real estate investors.

Boone, NC

Boone, NC, is a prime location for real estate investors looking to tap into the steady demand for student housing, vacation rentals, and long-term leases in a scenic mountain town. As the home of Appalachian State University, Boone has a built-in pool of renters—from students and faculty to young professionals and retirees who enjoy the area's breathtaking views, outdoor recreation, and vibrant downtown scene.

Investors can take advantage of student housing demand, with Appalachian State’s enrollment consistently growing, leading to high occupancy rates and stable rental income. Single-family homes, duplexes, and small multi-unit properties are excellent choices for buy-and-hold investors looking to generate consistent rental income year-round.

Beyond student rentals, Boone is also a top-tier market for vacation rentals. Nestled in the Blue Ridge Mountains, the town attracts hikers, skiers, and outdoor enthusiasts throughout the year. With attractions like the Blue Ridge Parkway, Grandfather Mountain, and nearby ski resorts, Airbnb and short-term rental properties perform exceptionally well in Boone.

For those looking at long-term investment growth, Boone’s combination of high rental demand, a strong local economy, and steady tourism make it one of the most resilient and profitable rental markets in North Carolina. Whether you're interested in college town rentals, seasonal vacation homes, or passive income opportunities, Boone presents a solid investment opportunity with a bright future.

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The Best Places To Buy Rental Property In North Carolina: FAQ

If you’re considering investing in rental property in North Carolina, you likely have questions about where to buy, what to expect, and how to maximize your returns. North Carolina offers a diverse range of real estate opportunities, from fast-growing metro areas to charming college towns and scenic vacation markets. Below are some of the most commonly asked questions to help you make an informed investment decision.

What are the best places to buy rental property in North Carolina?

The best places to buy rental property in North Carolina include Charlotte, Raleigh, Durham, Asheville, and Wilmington, which offer strong job markets, population growth, and rental demand. Investors looking for affordability and strong cash flow should consider Greensboro, Winston-Salem, Fayetteville, and High Point for high rental yields and long-term appreciation.

Is North Carolina a good state for real estate investing?

Yes, North Carolina is a top state for real estate investing due to its strong economy, growing population, and landlord-friendly laws. The state's diverse rental markets, including college towns, metro areas, and vacation destinations, provide multiple investment strategies for long-term success.

Where to buy rental property in North Carolina for the best cash flow?

Cities like Jacksonville, High Point, Fayetteville, and Winston-Salem have affordable home prices and strong rental demand, making them ideal for cash-flow-focused investors. Additionally, Charlotte and Raleigh offer higher appreciation potential, allowing for both equity growth and steady rental income.

What types of rental properties perform best in North Carolina?

The best rental properties in North Carolina depend on the location—single-family homes perform well in suburban and metro areas, while student housing is in demand in Chapel Hill, Durham, and Boone. Meanwhile, short-term rentals thrive in Asheville, Wilmington, and the Outer Banks, where tourism fuels high occupancy rates.

Are rental properties in North Carolina a good long-term investment?

Yes, North Carolina rental properties are an excellent long-term investment due to rising home values, steady rental demand, and economic growth. Investors benefit from affordable entry points, strong appreciation trends, and diverse tenant pools, making North Carolina one of the best states for buy-and-hold real estate investing.

Final Thoughts On The Best Places To Buy Rental Property In North Carolina

North Carolina is a prime destination for real estate investors, offering affordable home prices, strong rental demand, and a booming economy. Whether you're targeting cash flow, appreciation, or short-term rentals, the best places to buy rental property in North Carolina provide diverse opportunities for success. With continued population growth and investor-friendly policies, now is a great time to secure your spot in the North Carolina rental property market and build long-term wealth.

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*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.